London in July is when the capital truly comes into its own, with long summer days, a lively festival atmosphere and a packed calendar of events. It’s one of the best times to visit, with no shortage of things to do – from world-famous sporting moments and open-air theatre to food markets, rooftop experiences and major exhibitions. If you're wondering what’s on in London in July, you’ll find something for every kind of visitor.
July in London brings a wave of exciting openings and seasonal events across the capital. The month kicks off with Wimbledon and the world-renowned Pride in London parade, while a stellar lineup of festivals includes BST Hyde Park and summer-long cultural programming across the city. London’s top attractions also embrace the season, from the summer opening of Buckingham Palace to adults-only evenings at London Zoo and outdoor performances beneath the stars.
✨ Best things to do in July at a glance
🎾 Best for iconic summer sport - Wimbledon 2026👑 Best for royal experiences - Buckingham Palace Summer Opening
🎭 Best for shows in a special setting - Regent's Park Open Air Theatre
🪄 Best for film fans - Warner Bros. Studio Tour
💃 Best for outdoor culture - Summer at South Bank
How we chose the best things to do in London in July
Drawing on Visit London’s local expertise, insider knowledge and up-to-date event information, we’ve curated this guide to the best things to do in London in July 2026. From major cultural moments and world-famous sporting events to immersive exhibitions, outdoor theatre and rooftop experiences, this list combines longstanding summer favourites with exciting new openings across the capital.
Each inclusion has been selected based on seasonal relevance, cultural significance and visitor appeal, helping you discover both must-see highlights and lesser-known gems. Informed by first-hand experiences, local insight and trusted recommendations from across the city, these are the events, attractions and experiences we think are truly worth adding to your London itinerary this July.
Read on to discover our pick of the best things happening in London in July. Be sure to check out what’s on in London this weekend and download the Visit London app for on-the-go ideas.
The best things to do in London in July
1. Experience Wimbledon 2027 – Best for iconic summer sport
Wimbledon – the home of tennis - is one of the world’s most famous tournaments, known for its buzzing atmosphere and world-class matches. Think crisp white outfits, a fresh glass of Pimm's and plenty of strawberries and cream.
If you didn’t secure tickets for Wimbledon 2027 in the ballot, there are still plenty of ways to enjoy the action. Arrive as early as possible to the ground (we’re talking before sunrise) for a chance to secure a Grounds Pass or soak up the atmosphere from the hill.
Alternatively, catch a match at one of London’s popular outdoor screens like St Katharine Docks, Screen on the Canal in King’s Cross and The Big Screen near Tower Bridge.
2. Explore Buckingham Palace during its Summer Opening – Best for royal experiences
One of the capital’s most anticipated summer openings returns this July, giving visitors the rare chance to step inside Buckingham Palace while it is open to the public. Beyond the famous gates lies a dazzling collection of grand staircases, glittering chandeliers and beautifully decorated State Rooms still used today for official royal occasions and ceremonies.
Visitors can explore 19 magnificent State Rooms, including the Throne Room, famously used as the backdrop for royal portraits and ceremonial occasions. If you’re a lover of fine art, it’s a special moment to get up close with works by Rembrandt and Rubens. As you move through the palace, the multimedia guide reveals stories behind the royal residence, from historic state banquets to the workings of the modern monarchy.
We suggest combining your visit with a trip to the Royal Mews or pairing it with a delightful traditional afternoon tea. Or venture further afield to another fantastic historic royal residence, Windsor Castle.
3. Celebrate Pride in London – Best for summer joy
Join thousands of revellers lining the city’s streets for the annual Pride in London parade, one of the capital’s biggest and most joyful summer celebrations. The parade sets off from Hyde Park Corner at midday, moving through Piccadilly, Haymarket and Trafalgar Square, before concluding in Whitehall.
Along the route, you’ll find six stages in Soho, Leicester Square and Trafalgar Square hosting live performances from iconic drag artists and acclaimed DJs, alongside delicious street food stalls. Continue the celebrations at one of the city’s top LGBTQ+ bars like the popular Village Soho or Dalston Superstore.
4. See Charlie and the Chocolate Factory – Best for theatre fans
Treat the family to a performance of Charlie and the Chocolate Factory this summer and you won't be disappointed. This brand-new adaptation arrives at the London Coliseum on 3 June, with the spectacular Michael Ball taking on the role of Willy Wonka.
As Roald Dahl's beloved story unfolds, expect a few surprises along the way: while the show will feature iconic songs from the 1971 film, Willy Wonka & the Chocolate Factory, the West End adaptation also includes new music and lyrics by Marc Shaiman and Scott Wittman. Directed by Nikolai Foster – the name behind the 2026 production of Kinky Boots – this dazzling musical is sure to be packed with whimsy and heartwarming fun.
5. Catch a cricket match in London – Best for family sport
There's plenty of cricket to be enjoyed in London in July. The men's Ashes will take place in venues across the UK, including both Lord's and The Oval in London; elsewhere, The Hundred promises an action-packed summer day out.
Can't get enough of the cricket? Book your spot on a Lord's Cricket Ground Stadium Tour or a Kia Oval Stadium Tour and immerse yourself in sporting history.
6. Sing along to chart-topping music at BST Hyde Park – Best for outdoor concerts with big-ticket names
A staple event on London’s festival circuit since 2013, British Summer Time returns to Hyde Park this summer. Spanning three weekends across June and July, this year's festival will see performances from legendary rock band, Bon Jovi, plus more incredible musical acts.
We think BST Hyde Park has become such a success not only because of its huge headline acts, but also its surprise moments. While you may arrive for your favourite artist, expect unexpected collaborations, special guests and unforgettable crowd moments throughout the festival. Robbie Williams bringing out Danny Dyer for a surprise rendition of Parklife in 2024? Pretty iconic.
7. Visit the Warner Bros. Studio Tour – Best for Harry Potter fans
Just outside central London, Warner Bros. Studio Tour London offers Harry Potter fans the chance to step behind the scenes of one of the world’s most beloved film franchises. From wandering through the Great Hall to exploring Diagon Alley, it remains one of the capital’s most magical day trips.
The food and drink offerings never disappoint, especially the chance to try a famous Butterbeer. One of our favourite parts, though, is the enormous souvenir shop, where visitors can pick out their very own wand.
8. Discover London on a guided open-top bus tour – Best for first-time visitors
For first-time visitors, there are few better ways to experience London in the summer than from the top deck of an open-top bus. Passing many of the capital’s most famous landmarks in a single journey, it’s an easy and entertaining way to get your bearings while soaking up the city atmosphere.
As you travel through the city on the world’s first Electric Routemaster Tour Bus, you’ll tick off major sights such as Big Ben, Westminster Abbey and Buckingham Palace, while hearing fascinating stories and historical insights from a live onboard guide. Want to explore further? Enjoy a flexible, self‑paced sightseeing experience where you can hop on and off the bus whenever you like with a Hop‑On Hop‑Off Bus Tour.
What we also love about these tours is that they can help shape the rest of your itinerary. Whether you’re searching for a great lunch spot or wondering which river cruise to book, the live guides are often full of fantastic local recommendations and insider tips.
9. Embark on a Stonehenge Inner Circle Tour – Best for unforgettable day trips
Few landmarks capture the imagination quite like Stonehenge. Shrouded in mystery and dating back more than 5,000 years, the ancient monument remains one of Britain’s most fascinating historical sites.
While most visitors can only admire the famous stones from a distance, this special tour grants rare access inside the inner circle itself. Stepping beyond the usual visitor route, you’ll get remarkably close to the towering stones while an expert guide shares stories, myths and theories surrounding the mysterious monument.
We think this is an exceptional experience for history lovers wanting to explore one of the UK’s most iconic landmarks from a completely different perspective. The quieter access also makes it a fantastic opportunity for photography, allowing you to capture the stones without the usual daytime crowds.
10. Soak up the magic of Regent’s Park Open Air Theatre – Best for unique theatre experiences
If you’re a theatre enthusiast who has a thing for dreamy sets, then what better way to see a stellar production than under the stars? We believe Regent’s Park Open Air Theatre offers one of London’s most special performance experiences, encouraging tourists and Londoners alike to see a production on its ever-evolving stage.
You can count on the venue to curate an impressive programme; last year's included A Midsummer Night’s Dream and a highly-anticipated restaging of CATS, and while this year's lineup is yet to be announced, we can't wait to find out more.
11. Stroll around Olympia – Best for an action-packed day out
After its grand reopening last June, Olympia has quickly become one of London's hottest destinations for summer days out.
If you're looking for excellent dining, you'll be spoiled for choice. Think you've tried everywhere in the city? Think again. From modern British dishes at Idalia to juicy patties at Whammy Burger, there are plenty of new spots to tuck into.
It's not just a hub for exciting new restaurants either: Olympia is also hosting a packed programme of events throughout the summer, so keep your eyes peeled for news.
12. Marvel at the Royal Academy Summer Exhibition 2027 – Best for art enthusiasts
A staple in London’s summer cultural calendar, the Royal Academy Summer Exhibition returns for its 259th edition (18 May to 15 August), bringing with it a vibrant mix of eclectic and thought-provoking works.
Curated by a different leading artist or architect each year, the Summer Exhibition features around 1,200 artworks spanning painting, sculpture, film, photography and print. The magic of the exhibition lies in its open-submission format, which welcomes entries from emerging talent and established names – previous exhibitors have included David Hockney, Tracey Emin and Wolfgang Tillmans.
We’re particularly looking forward to seeing how artists respond to this year’s theme. With so many different styles, mediums and interpretations on display, the exhibition is one of the best ways to experience the breadth of contemporary art in London this summer.
13. Take a trip to Shakespeare’s Globe – Best for a blend of theatre and history
Watch world-class theatre at the open-air Shakespeare’s Globe on the South Bank, where performances beneath the summer sky feel particularly special.
Keep an eye out for special one-night performances throughout the summer, and for Shakespeare superfans, one of the guided tours is a must for a behind-the-scenes look at the historic theatre. What we love about the Globe is that it remains one of London’s most affordable ways to experience incredible theatre, with standing tickets starting from just £5.
14. Get ready for a sensational summer on the South Bank – Best for riverside culture
Packed with rooftop terraces, riverside restaurants and buzzing outdoor spaces, South Bank is one of our favourite spots to soak up the summersun with a fresh cocktail and a good meal. There’s plenty to keep you entertained too, from games at Boulebar to high-speed rides along the Thames with Thames Rockets.
The South Bank and Southbank Centre are also known for their lively summerpop-ups. Between the Bridges returns with plenty of fun events, from live music and sports screenings to themed drag nights and DJs. The Thirsty Farrier – a vintage horsebox serving classic British cocktails – is also back for summerand is our perfect stop for a riverside tipple on a warm evening.
From Jubilee Gardens to Ernie’s Beach and the Queen Elizabeth Hall Roof Garden, there’sa huge variety of outdoor spaces to enjoy whatever the occasion. Whether we’re stretching out in the sunshine with a good book or catching up with friends after work, it’s one of our go-to spots for making the most ofsummerin London.
15. Pay a visit to Rooftop Cinema Club – Best for movie nights with a view
For a summer evening in London with a difference, Rooftop Cinema Club combines skyline views, cult classics and cosy open-air seating for one of the city’s best outdoor cinema experiences.
Rooftop Cinema Club has locations in the heart of Stratford and Peckham, offering three types of seating, including deep-cushioned deck chairs and two-person love seats – ideal for those looking to snuggle on a double deckchair while watching their favourite film.
Last year’s screenings included classics such as Pretty Woman, The Dark Knight and Pride and Prejudice, alongside special screenings in collaboration with Sofar Sounds featuring favourites like 10 Things I Hate About You. We’re particularly fond of the Peckham location for its incredible views across the London skyline, including The Shard glowing in the distance as the sun sets. The Bussey Building's rooftop bar has live DJs, and we’re obsessed with the popcorn station – buy the M&Ms to elevate your sweet treat. But the real standout? Deck-chair service. That’s right – order your next margarita straight to your seat so you don’t miss a single scene.
16. Experience London Zoo Nights – Best for adults-only summer evenings
Swap the usual pub night for something a little wilder at London Zoo’s after-hours summer event, Zoo Nights. This adults-only experience gives visitors the rare chance to explore the famous zoo after dark.
Alongside the chance to spot more than 8,000 animals, there’s also a fantastic street-food market serving up global flavours, from bold Indian bites to American-style hot dogs. Live acoustic performances from Disney’s award-winning musical The Lion King add to the lively summer atmosphere.
What we particularly love about Zoo Nights is being able to wander the zoo at your own pace with a cocktail in hand – something that feels surprisingly peaceful once the daytime crowds have gone home. For those after something a little cheekier, the adults-only Naughty Nature Tour offers a glimpse into some of the animal kingdom’s wildest secrets. Just make sure to arrive early, as some animals begin heading to bed from 8.30pm.
17. Plan family activities during the school holidays – Best for child-friendly summer fun in London
The summer school holidays are one of the best times for families to explore London, with interactive attractions, outdoor activities and family-friendly theatre taking over the capital.
Treat the little ones to an unforgettable day out at Shrek’s Adventure!, where live performances and special effects bring the much-loved films to life. Or head to The Paddington Bear Experience at County Hall to step inside themed rooms and meet familiar characters from the beloved books and films.
We also recommend exploring some of London’s fantastic free museums and green spaces during the holidays. The Young V&A is one of our favourite family-friendly museums for creative play and hands-on exhibits, while SEA LIFE London Aquarium is always a hit with younger visitors. For warmer days, South Bank’s riverside attractions and Greenwich’s open spaces make great spots for a family day out. If you’re planning to visit several attractions during your stay, the London Pass can also be a great way to save money while sightseeing.
Be sure to bookmark our guide to the best family-friendly activities in London, alongside our roundup of the top London theatre shows for kids.
18. Check out the National Maritime Museum – Best for riverside history and family days out
Home to some of London’s most fascinating maritime attractions, Greenwich is packed with cultural events and family-friendly activities throughout July.
At the National Maritime Museum this summer, you can explore an exhibition dedicated to Black and Asian seafarers in the age of Cutty Sark. Younger visitors can also make the most of astronomy-themed displays including Astronomers Take Over, an interactive adventure offering the chance to learn all about space and meet real astronomers.
19. Bag tickets to the London Athletics Meet 2027 – Best for international athletics fans
The London Stadium in Stratford’s Queen Elizabeth Olympic Park once again hosts the London Athletics Meet 2027, bringing some of the world’s best track and field stars to the capital for an afternoon of record-breaking action. Spectators can expect everything from high-speed sprint races to dramatic field events, including the long jump, hurdles and pole vault.
While the full event schedule is yet to be confirmed, previous editions have featured athletics stars such as Noah Lyles, Dina Asher-Smith, Katie Moon and Keely Hodgkinson.
What we love most about this event is the atmosphere inside the stadium. Whether you’re a lifelong athletics fan or simply curious to watch world-class sport live in London, the mix of crowd energy, elite competition and summer sunshine makes it a brilliant day out.
Events and key dates in London in July
🎾 Wimbledon (28 June to 11 July) – Watch world-class tennis at the iconic All England Club and enjoy outdoor screenings across the capital.
🌈 Pride in London (3 July) – London’s biggest LGBTQ+ celebration returns with its famous parade, live performances and parties across the West End.
🎵 BBC Proms (Jul-Sep) – The world-famous classical music festival returns to the Royal Albert Hall for a summer of performances.
🍺 London Craft Beer Festival (16-17 Jul) – Sample beers from leading breweries alongside street food and live entertainment.
🎒 School summer holidays begin (from 21 July) – Family-friendly attractions, theatre shows and outdoor activities take over the capital for the summer break.
🎶 Somerset House Summer Series 2026 (Dates TBC) – Enjoy live music performances in the stunning courtyard of Somerset House during one of London’s favourite summer music festivals.