Global icon, cultural hub and entertainment epicentre, Leicester Square exists to entertain.
There's no shortage of entertainment. Visitors can experience some of the best shows and theatres in the capital, as well as world-class films and more than 52 star-studded red-carpet premieres each year at ODEON Leicester Square, Vue and Cineworld.
Stop off at Europe's biggest sweet shop, M&M's World, which is large enough to house 100 double-decker buses. You'll also find the biggest LEGO Store on the planet, featuring the LEGO Mosaic Maker photo booth.
For a unique retail experience, you can visit the Japan Centre, a haven of Japanese food, cooking and unusual gifts.
Whether you want to embrace the buzz of London's iconic square or enjoy a relaxing meal, Leicester Square offers an abundance of restaurants and bars. Take your pick from family favourites such as MOD Pizza, McDonald's, Bella Italia and TGI Fridays, or choose chic cuisine such at Petit Bistro and Leicester Square Kitchen, many of which offer special pre-theatre menus.
Try your luck at one of the famous casinos, including the Hippodrome Casino, Empire Casino, Grosvenor Casino and Napoleons Casino, and soak up the atmosphere of the beautifully restored buildings.
Sleep steps away from the glittering glamour of the West End in hip and luxurious hotels, including super boutique hotel The Londoner Hotel, Radisson Blu Edwardian Hampshire and W London or the Victory House and Hotel Indigo London.
This content has been supplied by Leicester Square