Tower Bridge lit up at night in purples and yellows.

London's Official Visitor Guide

Inspiring 22 million people each year

Book easily via our trusted partners

Your purchases support jobs in London

Must-sees

A trip to London wouldn't be complete without experiencing London's most iconic attractions, famous shows and exciting tours. Book in advance so you don't miss out.

Find the perfect Hilton hotel

Find out more

Top London tickets

Theatre

Best-selling London theatre tickets

London's theatre scene is one of the greatest and most diverse in the world. Enjoy classic theatre in London with famous West End shows, innovative plays, off-West-End performances, or family-friendly musicals for all ages. Find all theatre shows in London now.

Attractions

Tours

London musicals

Book a spot at the best London musicals. From timeless shows with catchy tunes and dazzling dance numbers to inspiring off-West-End musicals that will leave you wanting more. Find London musical tickets for long-running and highly anticipated shows now.

Discover more with London videos

Want more information on things you can do and see in London? Watch the latest videos our team has put together!

Money-saving ideas

Follow these money-saving ideas to see more of London for less. Whether budget-friendly sightseeing passes, free attractions or top tips for cheap dining and hotels, find out how to visit London on a budget.

Go green in London: Tips for a sustainable stay

Discover many ways to be sustainable in London

What's on in London

Plan your visit to coincide with top London events, from annual festivals to public holidays and sporting spectacles. Find out what's on in London now, or search for key events each month.