Tower Bridge lit up at night in purples and yellows.

Discover London

I want to

London's Official Visitor Guide

Inspiring 22 million people each year

Book easily via our trusted partners

Your purchases support jobs in London

Must-sees

A trip to London wouldn't be complete without experiencing London's most iconic attractions, famous shows and exciting tours. Book in advance so you don't miss out.

Extra 24 hours free

Hop-on hop-off bus tour

Enjoy unlimited travel around London and get on and off at key sights with this convenient tour.

London itinerary essential

Tower of London

Explore more than 1,000 years of history, see the Crown Jewels and tour the tower with a Beefeater.

Save up to 50% on sightseeing

The London Pass

Sightsee and save as you explore some of London’s famous landmarks and biggest attractions.

The Phantom of the Opera

Experience spectacular costumes and special effects at Andrew Lloyd-Webber's iconic musical.

Visiting London for the first time?

Discover your ultimate guide to London... from the best activities in the city to top restaurants, bars, hotels, theatre shows, musicals, attractions and more!

If you're visiting London for the first time, here's a helpful guide to make your first trip safe, easy and, most of all, fun! Navigate London with ease by following the latest traveller information and discovering how to get around the city by land, Underground, river and air, with London's accessible transport network.

Find out more

Need some inspiration for what to do?

London theatre tickets

London attractions

London sightseeing

Royal London

Where to eat

Visit London app

Find the perfect Hilton hotel

Find out more

Explore London

From world-class musicals to top attractions, one-of-a-kind tours and family fun, discover plenty of amazing things to do and places to see in London. Explore the city at your own pace by walking or cycling, or take advantage of public transport.

The best musicals in London on now

Be captivated by dazzling dance and top show tunes in London’s West End.

Two yoeman warders dress in red and gold tunics with a black hat stand in front of the tower of london.

Best London tours and excursions

Uncover unique sites and hidden gems on a tour of the city with a local London expert.

Unmissable attractions in London

Spot landmarks from the London Eye, uncover royal history at Buckingham Palace and more.

Two young children looking out at of the London Eye with the Houses of Parliament in the backdrop.

101 things to do with kids

Tick off these family must-dos in London: from kids shows to family attractions and tours.

Top London tickets

Theatre

Best-selling London theatre tickets

London's theatre scene is one of the greatest and most diverse in the world. Enjoy classic theatre in London with famous West End shows, innovative plays, off-West-End performances, or family-friendly musicals for all ages. Find all theatre shows in London now.

Always sells out

Poster advertising the Disney musical The Lion King, with the actor portraying Simba standing on the left, wearing a carved wooden lion's head.

Disney's The Lion King

Follow Simba’s adventures in the Serengeti in this vibrant and much-loved musical.

From £45.22

Always sells out

The cast on stage wearing school scarves and wizarding attire in Harry Potter and the Cursed Child

Harry Potter play

Join Harry and his friends as they embark on a magical new adventure in this spellbinding play.

From £16.95

Mamma Mia!

Sing along to the ultimate feel-good musical, filled with love, laughter and ABBA tunes.

From £15.06

The actress playing Matilda stands at the centre of the stage, wearing a light blue dress, while other children sit around a table with balloons and a tablecloth that spells out "BIRTHDAY" in bright, bold red letters.

Matilda the Musical

Discover the hilarious family-friendly show based on Roald Dahl's much-loved novel.

From £24.60

Mrs. Doubtfire

Delight in the antics of the hilarious Mrs Doubtfire in this musical comedy based on the film.

From £30.75

A group of male performers in white cruise outfits in pose on stage.

The Book of Mormon

Laugh along to the misadventures of two Mormon missionaries in this multi-award-winning musical comedy.

From £24.60

Attractions

Best-selling London attraction tickets

London is home to a huge range of attractions, from classics such as Buckingham Palace and other royal attractions, to visitor favourites including the London Eye and the popular Warner Bros. Studios Tour London – The Making of Harry Potter.

Must-see

London Eye

Spot iconic landmarks with 360-degree views of London during a rotation of this modern-day icon.

From £32.00

St Paul's Cathedral

Discover a cultural icon and architectural masterpiece steeped in history and heritage.

From £25.00

Madame Tussauds

Immerse yourself in the world of superstars, as you explore four immersive experiences.

From £33.50

Westminster Abbey tickets

Marvel at the impressive architecture and uncover fascinating royal history within.

From £27.00

SEA LIFE London Aquarium

Discover London’s exciting underwater world where colourful sea creatures await.

From £28.00

The London Dungeon

Learn about some of the darkest chapters of London's history through immersive storytelling.

From £29.50

Tours

Best-selling London sightseeing tours tickets

Join the best London tours to see more of the city and learn fun facts. With a whole variety of London sightseeing tours on offer, you can pick from guided or self-guided tours to explore at your own pace. Book our top picks below or browse all sightseeing tours.

Extra 24 hours free

Hop-on hop-off bus driving past the London Eye.

Hop-on hop-off Bus Tour

See the capital’s epic landmarks from your seat and enjoy unlimited travel around London.

From £39.00

See London in a day

Tower of London viewed from the river Thames.

Total London Experience

Tick off St Paul’s Cathedral, the London Eye and the Tower of London in one day.

From £129.00

See more of the UK

Windsor Castle, Bath and Stonehenge tour

Explore three iconic and historical sites on a guided day trip from London.

From £85.00

Jack The Ripper Tour

Travel back in time as you follow in the footsteps of London's most infamous murderer.

From £15.00

Afternoon tea bus tour

Combine a traditional English afternoon tea with a panoramic tour of London.

From £45.00

Extra 24 hours free

City Cruises 24-hour river pass

Spot iconic sights as you roam along the Thames on a scenic river cruise.

From £24.00

What's coming up in London

Find out what's coming up in London with our monthly and seasonal guides crammed full of ideas and events to enjoy throughout the year. Or find top tips for things to do this weekend.

Things to do in winter

Find out more

Warner Bros. Studio Tour

Delve behind the scenes of the Harry Potter film series with special effects and spellbinding props.

Twist Museum

Be mesmerised by mind-altering rooms and interactive illusions at this immersive museum.

Exclusive London show

Until 27 Oct

ABBA Voyage

Singalong to classic ABBA hits in a groundbreaking concert performance like no other.

Until 30 Mar

Vogue immersive exhibition

Lift the curtain on fashion’s iconic designs and moments with this immersive experience.

London musicals

Book a spot at the best London musicals. From timeless shows with catchy tunes and dazzling dance numbers to inspiring off-West-End musicals that will leave you wanting more. Find London musical tickets for long-running and highly anticipated shows now.

Wicked

Be moved by the untold story of Elphaba, the misunderstood Wicked Witch of the West.

From £30.75

The Devil Wears Prada

Step into the world of fashion in this hilariously fun and fabulously stylish musical.

From £24.60

a tiered west end theatre stage with bright red and gold lights and the letters to spell out TINA, with a band on stage and the leading actress standing in the middle

TINA - Tina Turner Musical

Learn the untold story of a musical legend, alongside her hit songs, in this powerful musical

From £24.60

Three women, The Schuyler Sisters, stand together on stage with their arms in the air in large pastel dresses.

Hamilton

Learn how Washington’s right-hand man helped shape the foundation of the USA.

From £24.60

A poster depicting the top half of a young girl in black and white against a red and blue background

Les Misérables

Immerse yourself in Victor Hugo's famous novel of love, redemption and revolution in France.

From £24.60

Myles Frost in the role of Michael Jackson is dancing on stage while wearing a black and white suit and the iconic hat.

MJ the Musical

Uncover the backstory and immerse yourself in the creative mind of the King of Pop.

From £24.60

Discover more with London videos

Want more information on things you can do and see in London? Watch the latest videos our team has put together!

Theatre in London

London Eye Champagne Experience

Westminster Abbey

Tower of London

St. Paul's Cathedral

Kew Gardens

City Cruises

Hop-on hop-off London bus tour

Shakespeare's Globe

Useful information

Where to stay

Public transport

Travelling to London

Sustainability

Oyster card

Accessible London

Money-saving ideas

Follow these money-saving ideas to see more of London for less. Whether budget-friendly sightseeing passes, free attractions or top tips for cheap dining and hotels, find out how to visit London on a budget.

Save up to 50% on attractions

London Explorer Pass

London on a budget

Woman taking a picture with the London Eye skyline.

Choose a city pass

Go green in London: Tips for a sustainable stay

Discover many ways to be sustainable in London

What's on in London

Plan your visit to coincide with top London events, from annual festivals to public holidays and sporting spectacles. Find out what's on in London now, or search for key events each month.