A male and female group finding experiences to try in London, as they play an immersive game in a multicoloured LightBox.

Best London experiences

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Top experiences in London

See London in a day

The Total London Experience

Enjoy a whistle-stop tour of London's top attractions.
Exclusive London show

ABBA Voyage

Sing and dance to ABBA's hits in an unforgettable immersive experience.

Frameless

Become immersed in iconic artworks from world-famous artists.

Hogwarts in the Snow

Celebrate the magical festive season with Hogwarts in the Snow at WBST London.

Try something new and immerse yourself in a different side of the capital with these epic experiences and unique days out, from iconic London experiences to fun activities with family and friends. Discover incredible immersive experiences, must-see attractions and the best food experiences, as well as one-of-a-kind luxury things to do in London.

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Luxury experiences

Discover the best luxury gifts and experiences to share with a loved one.

Immersive experiences

Enjoy immersive activities to stimulate the senses.

Family experiences

Find the best family attractions, fun kids' activities and events.

Gift experiences

Take a look at these fun and original London gift experiences.

Unforgettable experiences in London

Clink Prison Museum

Explore one of England's oldest and most famous prisons.
Three women are on the roof of the O2 arena looking out over London.

Up at The O2

Climb to admire the London skyline by day, twilight or sunset.
Two women are shown enjoying an afternoon tea aboard a panoramic bus tour of London and are cheering with scones while laughing together.

Afternoon tea bus tour

Delight in indulgent afternoon tea and spot famous London landmarks.
five adults crouching down ready to throw a dice in an immersive experience game room

Monopoly Lifesized

Enjoy immersive gameplay and interactive challenges in this family-favourite lifesized board game.

London Transport Museum

Learn about London's transport history through interactive exhibits.

The Lost Estate

Awe-inspiring live immersive experiences using theatre, music and fine dining.

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New experiences

The Paddington Bear Experience

Avora: A New World Cocktail Experience

The FRIENDS™ Experience: The One in London

Harry Potter's London

A lady holding onto the trolley of luggage at Platform 9¾, wearing a Harry Potter scarf, under the sign "Hogwarts Express"

Harry Potter's London

Dark Arts at Warner Bros. Studio Tour London - The Making of Harry Potter
Always sells out

Harry Potter and the Cursed Child

London food experiences

A family of four observe Big Ben and the Houses of Parliament from a cruise on the Thames.

Thames lunch cruises
Two friends cheersing with a drink with the river Thames and London Eye behind them.

Dinner cruises
Two women are shown enjoying an afternoon tea aboard a panoramic bus tour of London and are cheering with scones while laughing together.

Afternoon tea tours

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The London Pass

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Fun London experiences

The Ghost Bus Tours

ABBA inspired afternoon tea bus tour London

Natural History Museum London guided tour

Unusual and unique London experiences

tranquil spa room with cream walls, ceilings and flooring, mood lighting and a long pool with lights in the centre of the room

Spa days

Masterclasses
A black and green helicopter in flights with passengers on board

Best London helicopter tours

Days out with friends

A hand holding a glass as beer comes out of a beer tap.

Stag do experiences
A group of people pose with a cast member of the cats musical at a west end musical themed-brunch in London.

Hen weekend experiences
A woman and man walk down the side of The O2, hanging onto a rope and wearing harnesses, during the Up at The O2 experience.

Adventure experiences

What can you experience in London?

As one of the most unique cities in the world, London has an abundance of fun and exciting experiences just waiting to be seen! From world-famous museums and galleries to historical palaces and unique activities, discover the best experiences right here in London.

Tourists and residents are guaranteed to find unique, fun and original things to do in the city. From immersive film set tours and relaxing cruises on the Thames, to indulgent themed afternoon teas and interactive art exhibitions, there’s something for everyone to enjoy.

Uncover quirky themed immersive experiences taking over London. From theatrical bar experiences to activity bars, it’s time to embrace the fun and unusual side of the capital.

What are some of the best experiences in London?

Discover a variety of experiences on offer in London, from art shows and historical palace tours to escape rooms and secret speakeasy bars. Here are some handpicked experiences in London worth trying:

  • Enjoy a self-guided tour of the iconic Buckingham Palace, open for a limited time each summer.
  • See original sets, props and costumes from the Harry Potter film series at Warner Bros. Studio Tour London.
  • Step into the ultimate immersive art experience and see art from the world’s greatest painters come to life at Frameless.
  • Play your part as a detective and solve puzzles in the immersive escape game Sherlock: The Official Live Game.
  • Visit the popular prison-themed cocktail experience Alcotraz, don your orange jumpsuit and smuggle liquor past the wardens to create bespoke cocktails.