Shopping for Kids in London: Clothes and Accessories

Take the kids shopping and kit them out in London's finest clothing.

Make like a yummy mummy and head to Primrose Hill, or seek out a small and unique children's clothing shop in Brick Lane.

From big department stores offering the latest designer looks for kids, to budget high street buys, you'll find a great range of kids clothing in London.

Oh Baby London

Located in Brick Lane, Oh Baby London caters for the coolest of babies. Inspired by founder Hannah McHalick's frustration at bland, pastel-coloured baby clothes, you'll find colourful, funky baby tees, playsuits, vests and more. Bestsellers include the stripy "Been Inside For Nine Months" playsuit.

JoJo Maman Bebe

Give your child an air of French style with Breton- and nautical-inspired pieces from JoJo Maman Bébé. You'll find clothes for every occasion from weddings to swimwear, to shoes and coats for the child about town! Better still, you'll be buying in the knowledge all JMB stock is ethically produced. See multiple London branches

Selfridges

If you want your toddler to look as stylish as Suri Cruise and the Beckham boys, head to Selfridges where you can pick up your favourite designer clothes in miniature. Juicy Couture, Diesel, Ralph Lauren and Calvin Klein are just some of the top name brands available for little people in the famous Oxford Street store.

Papillon

School shoes have never looked so stylish! Papillon stocks everything from first shoes to school shoes and even bridesmaids' shoes in a large range of sizes. You can also get children's shoes in adult sizes for fast-growing feet. Papillon has a new flagship store in Marylebone as well as the original Elizabeth Street store.

Rachel Riley

For hand crafted, vintage-style clothes, head to one of Rachel Riley's two London boutiques. Inspired by countryside living, you'll find gorgeous smocks, pinafores, shirts and floral prints. Kids will love wearing Rachel Riley clothes on long walks, days out in the park, or for any London occasion!

Elias and Grace

This Primrose Hill store is popular with celebrity parents including Jude Law, Thandie Newton and Sam Taylor Wood. Blow some serious cash on your kids in Elias and Grace, and snap up pieces by Stella McCartney, Chloé, Petit Bateau and more. There's also a mini play area in store if your little ones get bored.

H&M

Stock up on affordable kidswear at one of H&M's London branches. The clothes are designed to be hard-wearing and practical as well as safe, comfortable and fashionable. H&M's kids' range is divided into babies, children and young, focusing on different needs for different ages. The Regent Street branch has a particularly good selection.

Westfield London

You'll be spoilt for choice at Westfield, as many of your favourite stores stock children's sizes including Gap, Timberland, Zara and Pepe Jeans. Also look out for specialist shops such as Bebe Bisou which offers designer children's and babies' clothing. With all that space and a dedicated Kids Club, Westfield is great for kids.

La Stupenderia

If your kids are dressing up for a wedding or party, you'll find elegant outfits for them in La Stupenderia. The Italian clothing brand made its UK debut in upmarket Belgravia. The stylish clothes are designed for ages 0-12 years old.