London offers you a fabulous choice of British designers – whether you want to visit their flagship stores or see them all together in one of London's department stores.
Many of the designers below have studied or lived in London, cementing its place as one of the world's most creative cities.
Londoner Alexander McQueen was known for intricate tailoring that juxtaposed strong and fragile fabrics. Since his death, the fashion house has developed under Sarah Burton (who designed Kate Middleton's wedding dress). Shop for McQueen creations at the Bond Street flagship, or at the more affordable McQ on Dover Street.Read More
British luxury fashion house Burberry is perhaps best known for its striking, much-copied tartan. It's also famous for its iconic trench coat, invented by founder Thomas Burberry. Holder of Royal Warrants, the brand has used famous faces such as Kate Moss, Agyness Deyn and Emma Watson to model their goods.Read More
London-born Stella McCartney is one of Britain's hottest celebrity designers and even designed the Team GB and ParalympicsGB kits for the 2012 and 2016 games. For classic Stella chic and a relaxed browsing experience, visit the Bruton Street flagship store or the newer Fulham Road branch.Read More
Born and raised in Somerset, Alice Temperley is the quintessential English rose. Intricately beaded and embroidered dresses have become the Temperley trademark. Sister brand Alice by Temperley contains funkier pieces (and they're cheaper too). Visit the Temperley London store in Notting Hill.Read More
For quirky handbags and accessories head to Lulu Guinness. From her famous lips purses, to poodle-print tote bags, Lulu Guinness's cute designs are mini pieces of art. There are three Lulu Guinness stores in London (in Knightsbridge, The City and Burlington Arcade) and you can also find the brand in major department stores.Read More
One of London's hottest tailors, Ozwald Boateng has been credited with shaking up Savile Row and has cut stylishly modern suits for the likes of Jude Law, David Bowie, Mick Jagger and Robbie Williams. Showing off Boateng's signature sharp cuts and colours, his flagship store is a shrine to beautiful and dazzling bespoke tailoring.Read More
The pioneer of the punk look in the 1970s, Vivienne Westwood is now part of the international fashion elite and has become something of a national treasure. Her designs are immediately recognisable for their immaculate cut, eccentric design and voluminous use of fabric.Read More
The king of British men's fashion is Sir Paul Smith and his label celebrates classic British tailoring with a twist. The trademark bright striped shirts and loud cufflinks, wallets and accessories are instantly recognisable. Pick up mens and womenswear as well as watches, fragrances, furniture and more at Paul Smith stores all over London.Read More
Londoner Terence Conran is a furniture and homewares designer and restaurateur who started the Habitat chain in the 1960s. His products are sold in many stores in London, but for the best Conran experience, head to The Conran Shop in the famous Michelin House building on Fulham Road, or to the Marylebone store.Read More
Italian Vogue described milliner Stephen Jones' hats as the most beautiful in the world. The British designer has created hats for Dita von Teese, Kylie Minogue, Madonna and countless other celebrities. He even co-curated an exhibition of hats at the V&A. See the full current collection or book a consultation at his store in Covent Garden.Read More
Irish milliner Philip Treacy designed no fewer than 36 of the stunning hats worn at Catherine Middleton and Prince William's wedding. As well as bespoke hats and hair pieces, his Belgravia boutique also sells a selection of haute couture accessories. Treacy was awarded an honorary OBE for services to the British fashion industry in 2007.Read More
Her Majesty's corsetière has been in business since 1939. If you have the right bank balance, you can have exactly the right bra as the company prides itself on its expert fitting service. Rigby & Peller offers a bespoke service and also carries an impressive collection of ready-to-wear lingerie and swimwear.Read More
Former Spice Girl Victoria Beckham launched her first fashion collection in 2008. It was well received and the brand has grown ever since to include a sister line (Victoria, Victoria Beckham), accessories, and eyewear. All four Victoria Beckham lines are developed at her studio in London, and the brand’s first store opened in Mayfair in 2014.Read More