Winter sales in London 2024/2025

Discover where to find the best winter sales in London with this bargain-packed shopping guide.
Shoppers and cars pass Selfridges, covered in twinkling lights for the festive season.
Find great offers shopping in places like Oxford Street. Image courtesy of Shutterstock.
  • Many high-street shops have sales around Black Friday and Boxing Day (26 December) which run through the middle of January.

  • Public transport is limited on Boxing Day, so plan your journey in advance.

Find big savings around the Christmas shopping season and bag yourself some amazing bargains in London's huge Black Friday, Boxing Day and January sales.

Save money on fashion, get great deals on phones and other electronics, find cheap homewares and everything in between while out shopping in London.

When are the Black Friday sales in London in 2024?

Black Friday kicks off the festive sale period on the last Friday of November (29 November), and many shops have huge sales, which last until Cyber Monday (2 December).

When are the winter sales dates in December 2024 and January 2025?

Many high-street shops in London start their sales immediately after Christmas – either on Boxing Day (26 December) or the day after – and sales usually last until the middle of January.

Go shopping early on Boxing Day to get the best deals, or enjoy additional price cuts in the final few days of the sales around mid-January.

Public transport is limited on Boxing Day (26 December) and New Year's Day (1 January), so plan your journey in advance.

Trains to and from London may also be affected by engineering work, so always check before travelling.

Where's best to shop for Christmas and Boxing Day sales in 2024?

Plan your shopping trip and think about transport. Pick a particular shopping destination to visit, such as the West End, Covent Garden or Westfield.

Department stores and shopping centres are always a good bet for the savvy bargain hunter as everything can be found under one roof.

The winter sales are an ideal time to invest in designer threads. Splash out at luxury shopping destinations, such as trendy King's Road boutiques or the luxury labels of Bond Street. Find plenty of bargains on Oxford Street and Regent Street, and in areas like Seven Dials and Carnaby.

Alternatively, stock up on cheap gadgets. Tottenham Court Road is a great place for computers and electronics.

Which London department stores and shopping centres have January sales? 

Most London department stores usually start their post-Christmas sales on either 26 or 27 December, with provisional end dates in mid-January.

Some of the big names that usually hold sales include: 

  • Fenwick: Bag great bargains on fashion and accessories at this famous Bond Street store.

  • Fortnum & Mason: London's most luxurious food emporium offers up a hearty sale.

  • Hamleys: Save money off a huge range of toys and games at this magical toyshop. 

  • Harrods: The iconic Knightsbridge store's winter sales are famous for big savings on luxury goods.

  • Harvey Nichols: The chic department store offers shoppers impressive reductions.

  • ICON Outlet at The O2: Shop the world's best accessible fashion and lifestyle brands at lower prices.

  • John Lewis: The popular department store has a section for all the family, plus home and garden.

  • Liberty: Treat yourself to Liberty luxury at discount prices.

  • London Designer Outlet: This exciting shopping destination offers up to 70% off year-round.

  • One New Change: Enjoy bargains at this shopping mall in the City of London.

  • Peter Jones: Shop in comfort and style at the much-loved department store.

  • Selfridges: Discover six floors of sale-packed shopping.

  • Westfield London: Head to Shepherd's Bush to snap up clothes, shoes and more at low prices.

  • Westfield Stratford City: Venture east for bargains at more than 200 stores under one roof.