Hamleys of London



Hamleys of London

188-196 Regent Street


Head to Hamleys, London, for seven floors of toys, games, crafts and fun. It's London's oldest and largest toy shop, having been founded in 1760.

Things to do at Hamleys

Hamleys is much more than just a shop. You'll find live demonstrations of the toys and games on every floor, and plenty of staff on hand to answer questions and help you choose the perfect gift. You might even get to meet a superhero or favourite cartoon character at regular in-store events!

Across the seven floors, you'll find sections for a huge range of toys, including soft toys, Harry Potter, Star Wars, Lego, Barbie, Playmobil, specialist collector areas and more.

Get an extra special experience with a Hamleys VIP tour, which gives you can hour-long personal tour of the shop and a gift bag for each child. Personal shopping experiences are also available.

Where is Hamleys?

Hamleys is located on Regent Street in central London.

How to get to Hamleys

Oxford Circus is the closest Tube station. You can also walk to Hamleys from Piccadilly Circus, Tottenham Court Road or Bond Street Tube stations.