In London's huge January sales, prices are slashed on clothing, electronics, home furnishings and everything in between. Armed with a sensible pair of shoes and a determined attitude you can bag yourself some amazing bargains.
Many high street stores start their sales immediately after Christmas - either on Boxing Day, or the day after that. Latecomers risk missing out on the best bargains so most shoppers make sure they get there early to be one of the first through the doors.
But don't despair if you were not in town on the opening day of a particular sale. Most sales last into the middle of January and you'll find there are additional price cuts in the final few days.
Public transport is limited on Boxing Day and New Year's Day (1 January) so make sure you plan your journey in advance.
Christmas and Boxing Day Sales: Preparation is Key
Department stores are always a safe bet for the savvy bargain hunter as everything can be found under one roof. Plus there's a chance to grab a coffee if you start to feel tired.
Now is the ideal time to invest in some designer threads. Splash out at trendy Kings Road boutiques or on the luxury labels of Bond Street. There'll be plenty of bargains to be found on Oxford Street and Regent Street, and in areas like Seven Dials, Carnaby and Covent Garden. Alternatively, stock up on cheap gadgets: Tottenham Court Road is a great place for computers and electronics.
January 2015 Sale Dates
Most London department stores start their winter sales on either 26 or 27 December.
Check back nearer the time for more information about January 2015's Boxing Day sales.