In London's huge January sales, prices are slashed on clothing, electronics, home furnishings and everything in between. Armed with a sensible pair of shoes and a determined attitude you can bag yourself some amazing bargains.
Many high street stores start their sales immediately after Christmas - either on Boxing Day, or the day after that. Latecomers risk missing out on the best bargains so make sure you get there early to be one of the first through the doors.
But don't despair if you're not in town on the opening day of a particular sale. Most sales last into the middle of January and you'll find there are additional price cuts in the final few days.
Public transport is limited on Boxing Day (26 December) and New Year's Day (1 January) so make sure you plan your journey in advance.
Christmas and Boxing Day Sales: Preparation is Key
Department stores are always a safe bet for the savvy bargain hunter as everything can be found under one roof. Plus there's a chance to grab a coffee if you start to feel tired.
Now is the ideal time to invest in some designer threads. Splash out at trendy Kings Road boutiques or on the luxury labels of Bond Street. There'll be plenty of bargains to be found on Oxford Street and Regent Street, and in areas like Seven Dials, Carnaby and Covent Garden. Alternatively, stock up on cheap gadgets: Tottenham Court Road is a great place for computers and electronics.
January Sale Dates: Dec 2013-Jan 2014
Most London department stores will start their 2014 winter sales on either 26 or 27 December. Some of the big names having sales include:
- Fortnum & Mason: Sale starts 27 Dec
London's most luxurious food emporium offers up a hearty sale
- Harrods: Sale starts 26 Dec
The iconic Knightsbridge store's winter sales are famous for big savings on luxury goods
- Harvey Nichols: Sale starts 26 Dec
The chic department store offers shoppers impressive reductions
- John Lewis: Sale starts 2 Jan
The popular department store boasts it's "never knowingly undersold"
- Liberty: Sale starts 26 Dec
Treat yourself to some Liberty luxury at discount prices
- London Designer Outlet: Sale starts 26 Dec This brand new shopping destination offers up to 70% off all year round
- Peter Jones: Sale starts 27 Dec
Shop in comfort and style at the much-loved department store
- Selfridges: TBC
At Selfridges you'll find six floors of sale-packed shopping. Style at a snip of the price!
- Westfield London: Sale starts 26 Dec
Head to Shepherd's Bush to snap up clothes, shoes, electronics and more at low prices
- Westfield Stratford City: TBC
Head East for bargains at more than 200 stores under one roof