West End shopping itinerary

Make the most of the West End's world-class shopping streets during a day out in London.
Two people smile at each other and laugh in front of a Tube station on Oxford Street in London.
Friends shopping on Oxford Street in London. ©David Parry/New West End Company.

Shop until you drop with this guide to one of London's most famous shopping districts. From the vibrant Oxford Street to cool Carnaby, the West End is brimming with fabulous places to go shopping in London.

Morning: Oxford Street and Bond Street

A shopping trip to London isn’t complete without visiting famous Oxford Street, home to more than 300 shops and boasting everything from big-name brands to designer labels.

Start your morning on Oxford Street by exploring some of London’s top department stores. Stop off at iconic Selfridges which houses six floors of luxury brands, beauty products, homeware and one of the world's biggest denim departments.

Illuminated exterior of Selfridges department store on Oxford Street in London at dusk.

Wander along the popular London shopping street to purchase the latest trends at Zara, pick up super-stylish sportswear from Nike Town and search for affordable fashion in Oxford Street’s giant Primark.

High-end fashion lovers should head to upmarket Bond Street. The stores of this sophisticated shopping district include Burberry, Cartier and Louis Vuitton and sell everything from designer handbags to sparkling jewellery.

Lunch: St Christopher’s Place

Take a break from shopping for lunch in St Christopher's Place, just off Oxford Street. This pedestrianised shopping area is home to a chic array of shops and boutiques, as well as a delicious collection of London restaurants including well-priced spots Carluccio’s and Ping Pong.

If you’d like a taste of British tradition, tuck into a mouth-watering selection of finger sandwiches, delicate pastries and warm scones over afternoon tea in London.


A daytime view of Regent Street.

Afternoon: Regent Street and Jermyn Street

For your next dose of retail therapy, take a stroll from St Christopher's Place over to the charming shopping area of Regent Street.

Browse the shelves at more than 75 international flagship stores, and pick up new threads at global fashion brands such as H&M, Hollister, Levi’s and more. You can also try out the latest gadgets at the Apple Store and treat little ones during a visit to six-floor Hamley’s, one of London’s oldest toyshops.

Men with a serious interest in fashion should drop by the historic Jermyn Street, famed for offering quintessentially English gentlemen’s attire. The British men's designer shop Hackett is also on Regent Street and even has its own stylish gin bar.

Alternatively, visit the area of Piccadilly to splash the cash on some of London’s foodie delights. Find an enormous variety of organic food from hand-rolled sushi to tempting cheeses at Whole Foods Market before marvelling at the fine foods and luxurious hampers in historic Fortnum & Mason, which has received a royal warrant.

Dinner: Kingly Court

Once you’ve worked up an appetite, amble over to Kingly Court, a three-floor dining destination off Carnaby Street. This cute open-air courtyard is brimming with a host of eateries, including the drool-inducing Pizza PilgrimsDirty Bones and Shoryu.

If you’re looking to grab a bite to eat in another area of London, sample the delicious flavours of the Far East in nearby Chinatown or visit another fantastic London restaurant.

Four women wrapped in coats and scarves are walking with shopping bags on Carnaby Street in London.

Evening: Carnaby

After finishing dinner, swing by trendy Carnaby to explore its quirky mix of independent boutiques and well-known flagship stores spread across 13 vibrant streets.

Drop by rock-n-roll-inspired fashion label RS No. 9 Carnaby or browse Pharrell Williams' Billionaire Boys Club flagship store.Satisfy your sweet tooth with a mouth-watering cupcake from Crumbs and Doilies.

Visit the luxurious Liberty, which sells a sophisticated collection of clothing from designers such as Alexander McQueen and Vivienne Westwood. It is also home to fabulous haberdashery and showcases one of London's largest collections of scarves.

Alternatively, hop on the Tube to Covent Garden to browse an eclectic selection of shops surrounding the picture-pretty Piazza. If you’re ready to put your feet up, toast to a successful day of shopping in London at one of capital’s cocktail bars or be dazzled by a top West End musical.  

For more inspiration for your shopping trip to London, explore some of the capital’s top markets, discover these shopping hidden gems or check out 101 of the best London shops.