Golden Pass London – multi-attraction ticket and tour bundle

Explore London for less with the Golden Pass, an all-in-one sightseeing ticket that gives you access to a selection of top London attractions, a hop-on hop-off bus tour, and the option to add a Thames river cruise and themed walking tours.

Choose from a range of attraction combinations, with up to three iconic London attractions included. Your pass is valid for 30 days from the date of your selected hop-on hop-off bus tour, and with a variety of ticket options available, you can enjoy a flexible sightseeing experience packed with fantastic savings.

Highlights of the Golden Pass

• Entry to one, two or three top London attractions
• One-day or 24-hour Hop-on Hop-off Bus Tour
• Thames river cruise*
• Royal Walking Tour*
• Jack the Ripper Walking Tour*

* Only included with the 24-hour bus tour option.

What is included with the Golden Pass?

Multiple attractions to choose from

Choose between one and three attractions from the selection of top London sights and experiences below:

• London Eye
• Madame Tussauds London
• SEA LIFE London Aquarium
• Shrek’s Adventure! London
• London Dungeon
• London Zoo
• Westminster Abbey
• Tower of London
• Kensington Palace
• London by Night Bus Tour
• Afternoon Tea Bus

One-day or 24-hour Hop-on Hop-off Bus Tour

From Big Ben and Westminster Abbey to Buckingham Palace and Tower Bridge, spot London’s most famous sights and landmarks from the comfort of your seat aboard the iconic Hop-on Hop-Off Bus.

You can hop on and off the bus as many times as you wish during the time allocated with your Golden Pass ticket – options include either one day or 24 hours.

Thames river cruise

If you pick the 24-hour bus tour Golden Pass ticket (instead of the one-day bus tour option), you can experience a complimentary, 30-minute City Cruises sightseeing river cruise down the Thames. Choose to depart from Westminster Pier or Tower Millennium Pier and soak up the views of London from the water.

Free walking tours

If you select the 24-hour bus tour Golden Pass ticket option, you can also enjoy two free walking tours, both led by professional guides.

Hear the untold stories of the Royal Family as you visit some of London’s most regal attractions, hangouts and shops on the iconic, two-hour Royal Walking Tour.

Or embark on a fascinating, 90-minute Jack the Ripper Walking Tour through east London to discover the stories behind the infamous Whitechapel murders, which remain one of the greatest unsolved mysteries of all time.

How to book the Golden Pass

You can buy your official Golden Pass through Visit London using the booking button on this page.

Why choose the Golden Pass?

The Golden Pass is an all-in-one sightseeing ticket that combines entry to top London attractions with sightseeing tours and experiences. Offering better value than purchasing individual tickets, it provides a convenient and flexible way to enjoy London while making significant savings.

If you're deciding which sightseeing pass is right for you, explore our London sightseeing pass comparison guide.

How does the Golden Pass work?

1. Click on the booking button on this page.
2. Select and purchase your Golden Pass from the following ticket options:
• One-day bus tour + one attraction
• One day bus tour + two attractions
• One day bus tour + three attractions
• 24-hour bus tour, cruise, walking tours + one attraction
• 24-hour bus tour, cruise, walking tours + two attractions
• 24-hour bus tour, cruise, walking tours + three attractions 
3. You’ll then be sent an e-ticket via email with a scannable QR code and a link to a booking portal where you can choose and book your attractions and tours.
4. Simply scan your e-ticket’s QR code at any of the attractions and tours included in your pass after you’ve booked them through the booking portal.
5. You have up to 30 days after your hop-on hop-off bus tour to visit your other chosen attractions and tours.