Iconic festive displays at Liberty
Founded in 1875 by Arthur Lasenby Liberty, his vision for Liberty, then located in Regent Street, was to create new fashions and bring artistic design and goods from distant lands into Victorian homes, rather than follow existing trends.
The much-loved Tudor-revival flagship Liberty store on Great Marlborough Street opened its doors in 1924. Designed by Edwin T. Hall and his son Edwin S. Hall, remarkably, it was constructed using timber from two ancient battle ships, the HMS Impregnable and the HMS Hindustan.
“Liberty is the chosen resort of the artistic shopper” declared Irish poet, playwright and novelist Oscar Wilde, as it evolved into a popular destination for artists and society figures. With its irresistible luxury fabrics and Eastern-inspired goods, Liberty quickly established itself at the heart of the Aesthetic Movement and later influenced Art Nouveau, known in Italy as “Liberty Style”.
Today, Liberty remains a heritage-listed London landmark, celebrated for its six floors of innovative design, in-house print studio, and enduring reputation for craftsmanship and creativity. Its must-see festive displays create a magical Christmas showcase, blending artistry with a distinct brand identity.
Tips for visiting Liberty at Christmas
Every time I visit Liberty, I feel like I’m stepping into a beautifully furnished home, with elegant atriums, fireplaces, and bespoke carved panels – and what is said to be the longest chandelier in Europe.
Liberty London is a must-visit festive destination each year, with its Christmas shop located on the fourth floor open from September. Be dazzled by an array of Christmas treats, from luxury baubles and themed decorations to lavish ornaments, London-inspired pieces and curated gift edits. The iconic Liberty Beauty Advent Calendar is also a popular choice for many shoppers!
I would recommend planning your visit to the Liberty Christmas Shop early to beat the December crowds and be sure not to miss the spectacular festive windows and the show-stopping central atrium installation.
For creative shoppers, a wreath-making masterclass with Wild at Heart florists is a must for a hands-on seasonal experience - keep an eye on Liberty's website for confirmation of their in store Christmas workshops and events. Plus, enjoy complimentary tastings of biscuits, chocolate and coffee to make your Christmas visit even more delightful.
Tempt your taste buds with seasonal dining at the Seventy Five restaurant, and while there’s no Father Christmas at Liberty, immersive displays and magical touches make Liberty one of London’s most atmospheric holiday shopping experiences.
FAQs
What are the opening hours at Liberty during Christmas?
To have the best shopping experience and avoid the crowds, plan your visit to Liberty on weekday mornings - doors open from 10am to 8pm, Monday to Saturday and from 12pm to 6pm on Sundays. Weekends in December tend to be extremely busy.
How long should I spend at Liberty to see everything?
Allow at least two to three hours; this will give you enough time to explore all six floors, browse the Christmas shop, and enjoy a break at the restaurant. If you’re planning to spend time Christmas shopping or joining a festive workshop, set aside three to four hours for a relaxed visit.
Plus, a festive trip to Liberty isn’t complete without taking in the sparkling Christmas lights of Regent Street and Carnaby Street just moments away.
Where else in London can I experience festive department store displays?
London’s department store displays are a festive must-see, captivating visitors each year with ever more dazzling designs that invite you to admire and explore. Each offers a unique Christmas experience worth adding to your seasonal itinerary.
Head to Harrods in Knightsbridge for luxurious windows, Fortnum & Mason in Piccadilly for traditional scenes, Selfridges & Co on Oxford Street for bold themed installations, Harvey Nichols in Knightsbridge for fashion-forward displays, and John Lewis on Oxford Street for family-friendly festive charm.