London offers you a fabulous choice of British designers – whether you want to visit their flagship stores or see them all together in one of London's department stores.
Many of the designers below have studied or lived in London, cementing its place as one of the world's most creative cities.
Former Spice Girl Victoria Beckham launched her first fashion collection in 2008. It was well received and the brand has grown ever since to include a sister line (Victoria, Victoria Beckham), accessories, and eyewear. All four Victoria Beckham lines are developed at her studio in London, and the brand’s first store opened in Mayfair in 2014.
One of London's hottest tailors, Ozwald Boateng has been credited with shaking up Savile Row and has cut stylishly modern suits for the likes of Jude Law, David Bowie, Mick Jagger and Robbie Williams. Showing off Boateng's signature sharp cuts and colours, his flagship store is a shrine to beautiful and dazzling bespoke tailoring.
British luxury fashion house Burberry is perhaps best known for its striking, much-copied tartan. It's also famous for its iconic trench coat, invented by founder Thomas Burberry. Holder of Royal Warrants, the brand has used famous faces such as Kate Moss, Agyness Deyn and Emma Watson to model their goods.
Italian Vogue described milliner Stephen Jones' hats as the most beautiful in the world. The British designer has created hats for Dita von Teese, Kylie Minogue, Madonna and countless other celebrities. He even co-curated an exhibition of hats at the V&A. See the full current collection or book a consultation at his store in Covent Garden.
Londoner Alexander McQueen was known for intricate tailoring that juxtaposed strong and fragile fabrics. Since his death, the fashion house has developed under Sarah Burton (who designed Kate Middleton's wedding dress). Shop for McQueen creations at the Bond Street flagship, which includes a dedicated space for exhibitions, talks and archived designs.
Counting celebrities such as Scarlett Johansson among its glamorous clientele, this luxury corsetière has been in business since 1939. If you have the right bank balance, you can find exactly the right fit as the company prides itself on its expert service. Rigby & Peller offers a bespoke service and also carries an impressive collection of ready-to-wear lingerie and swimwear.
The king of British men's fashion is Sir Paul Smith and his label celebrates classic British tailoring with a twist. The trademark bright striped shirts and loud cufflinks, wallets and accessories are instantly recognisable. Pick up mens and womenswear as well as watches, fragrances, furniture and more at Paul Smith stores all over London, including Floral Street in Covent Garden.
Irish milliner Philip Treacy designed no fewer than 36 of the stunning hats worn at Kate Middleton and Prince William's wedding. As well as bespoke hats and hair pieces, his Belgravia boutique also sells a selection of haute couture accessories. Treacy was awarded an honorary OBE for services to the British fashion industry in 2007.
The pioneer of the punk look in the 1970s, Vivienne Westwood is now part of the international fashion elite and has become something of a national treasure. Her designs are immediately recognisable for their immaculate cut, eccentric design and voluminous use of fabric.