London offers shoppers and fashionistas a fabulous choice of British designers, whether at their flagship stores or seeing them all together in one of London's department stores.
The designers listed below have studied or lived in London, cementing its place as one of the world's most creative cities.
Victoria Beckham
Former Spice Girl Victoria Beckham launched her first fashion collection in 2008. It was well received, and the brand has grown to include a sister line (Victoria, Victoria Beckham), accessories and eyewear.
All four Victoria Beckham lines are developed at her studio in London, and the brand's first Victoria Beckham store opened in Mayfair in 2014.
Ozwald Boateng
One of London's hottest tailors, Ozwald Boateng has been credited with shaking up Savile Row and has cut stylishly modern suits for Jude Law, David Bowie, Mick Jagger and Robbie Williams.
Showing off Boateng's signature sharp cuts and colours, Ozwald Boateng's flagship store is a shrine to beautiful and dazzling bespoke tailoring.
Grace Wales Bonner
Born in south London, Grace Wales Bonner graduated from Central Saint Martins in 2014 and soon caught the eye of celebrities and the fashion world’s elite, including Meghan Markle.
Find Bonner's elegant and timeless threads at Browns and Dover Street Market.
Burberry
British luxury fashion house Burberry is best known for its striking, much-copied tartan. It's also famous for its iconic trench coat, invented by founder Thomas Burberry.
Holder of royal warrants, the brand has used famous faces such as Kate Moss, Agyness Deyn and Emma Watson to model its goods.
Find Burberry's flagship store on Sloane Street, one of the world's top luxury shopping destinations.
Stephen Jones
Italian Vogue described milliner Stephen Jones' hats as the most beautiful in the world. The British designer has created hats for Dita von Teese, Kylie Minogue, Madonna and countless other celebrities.
He even co-curated an exhibition of hats at the Victoria & Albert Museum. See the full current collection or book a consultation at Stephen Jones Millinery in Covent Garden.
Stella McCartney
With a focus on sustainability, Stella McCartney's conscious and contemporary pieces have been featured on catwalks and red carpets throughout the world. She served as creative director at Chloe before launching her eponymous fashion house in 2001.
McCartney has since launched a successful perfume and vegan skincare line. She designed the Team GB kit for the 2016 Olympics and has created sell-out sportswear collections for Adidas as part of a long-running collaboration.
For classic Stella chic and a relaxed browsing experience, visit the flagship store on Old Bond Street.
Alexander McQueen
Londoner Alexander McQueen was known for intricate tailoring that juxtaposed strong and fragile fabrics. Since his death in 2010, the fashion house has developed under Sarah Burton, who designed Kate Middleton's wedding dress.
Shop for McQueen creations at Alexander McQueen's Bond Street flagship store, which includes a dedicated space for exhibitions, talks and archived designs.
Charlie Casely-Hayford
After graduating from Central Saint Martins, Charlie Casely-Hayford launched his fashion brand at the age of 22, alongside his father, Joe Casely-Hayford, a leading British fashion designer in his own right.
Book an appointment for a bespoke fitting at the Casely-Hayford shop in Marylebone for bespoke men's and women's tailoring with a contemporary twist.
Rigby & Peller
Counting celebrities such as Scarlett Johansson among its glamorous clientele, the luxury corsetière of Rigby & Peller has been in business since 1939. The company prides itself on its expert service.
Visit the Rigby & Peller boutique in Mayfair for bespoke service and to check out its impressive collection of ready-to-wear lingerie and swimwear.
Paul Smith
The king of British men's fashion is Sir Paul Smith, and his label celebrates classic British tailoring with a twist. The trademark brightly striped shirts, loud cufflinks, wallets and accessories are instantly recognisable.
Pick up menswear and womenswear as well as watches, fragrances, furniture and more at Paul Smith stores all over London, including at Paul Smith Floral Street in Covent Garden.
Philip Treacy
Irish milliner Philip Treacy designed no fewer than 36 of the stunning hats worn at Kate Middleton and Prince William's wedding.
As well as bespoke hats and hair pieces, the Philip Treacy boutique in Belgravia also sells a selection of haute couture accessories.
Treacy was awarded an honorary OBE for services to the British fashion industry in 2007.
Vivienne Westwood
The pioneer of the punk look in the 1970s, Vivienne Westwood was very much part of the international fashion elite and became a national treasure.
Her designs are immediately recognisable for their immaculate cut, eccentric design and voluminous use of fabric.
Visit the Vivienne Westwood flagship store in Mayfair or head to the Vivienne Westwood shop on the King's Road, where her looks have been sold for decades.
What designer brand is from the UK?
Many designer brands originate from the UK, and London is home to flagship stores from top UK designers.
One of the most famous brands from the UK is Burberry. Founded in 1856 by Thomas Burberry, the company is well known for its signature check print and its iconic trench coats. The coats were first designed during World War I and can now be spotted on catwalks and stylish streets throughout the world.
Vivienne Westwood was one of the country's most famous and eclectic designers. She was very much part of the London fashion scene, pairing punk and pomp in her distinctive designs.
Nottingham-born Paul Smith's signature stripes dominate his menswear collections and are instantly recognisable.
What famous brands should you shop for in London?
London is considered the UK's fashion capital, and the city has lots of opportunities to shop for famous brands. Many top UK designers have flagship stores in London's Mayfair neighbourhood.
UK heritage brand Burberry has a flagship store on New Bond Street which features lighting inspired by the brand's signature Burberry check. The Vivienne Westwood flagship store has a neon-lit shopfront on Conduit Street, and Stella McCartney's four-storey shop on Old Bond Street is a shrine to sustainable style.
In addition to famous UK designers, plenty of international designer brands have flagship stores in London, including Louis Vuitton, Chanel, Gucci and Prada.
What designer is based in London?
As one of the world's fashion capitals, London provides constant inspiration for designers, and it's little wonder that many decide to call it their home and place of work.
Born and raised in London, Stella McCartney has a flagship store on Old Bond Street. Milliners Stephen Jones and Philip Treacy both have London studios from which they design their iconic hats and headpieces.
London-based Paul Smith not only designs in the city, but he has also set up the Paul Smith Foundation to support the next generation of fashion creatives in London.
Head to Savile Row in Mayfair to admire the craftsmanship that goes into the creation of a bespoke suit. Designer names include Richard James, Huntsman, Anderson & Sheppard and Henry Poole & Co, all offering contemporary, handcrafted tailoring, while Londoner Ozwald Boateng sells signature suits from his flagship Savile Row shop.
