- Where: Chelsea in Bloom takes place around Chelsea - download the Chelsea in Bloom route map [PDF 160KB]
- When: 19 May to 25 May 2025.
- Price: Free to attend.
Flower enthusiasts and fashion lovers unite – it’s time to celebrate art, fashion and nature at the spectacular Chelsea in Bloom 2025 festival.
From 19 to 25 May, Chelsea’s streets will burst into vibrant colour with stunning floral displays, all competing in the prestigious annual competition. Produced by Cadogan in association with the Royal Horticultural Society (RHS), this free festival is London’s largest alternative floral art show, running alongside the world-famous Chelsea Flower Show.
Chelsea in Bloom 2025 theme: Flowers in Fashion
Celebrating 20 years of floral artistry, the 2025 theme for Chelsea in Bloom is Flowers in Fashion, paying homage to Chelsea’s legacy as a fashion style icon.
From the glamorous roaring 20s to the punk era, Chelsea has long been at the forefront of fashion movements, making it the perfect backdrop for this year’s couture-inspired floral displays.
Visitors can expect to see London’s most elegant runway come to life, with floral interpretations of legendary designers, iconic fashion moments and timeless trends adorning shop fronts, restaurants and hotels across the neighbourhood.
What displays will there be at Chelsea in Bloom?
See more than 115 floral displays at Chelsea in Bloom, inspired by this year’s fashion theme.
Some of the standout floral displays include:
- A towering four-metre tall punk with a spiked floral mohawk.
- Giant yellow wellies under a flurry of umbrellas.
- Supersized Elton John-style sunglasses.
- A floral couture gown honouring local literary legend, Jane Austen.
- A handbag installation fit for a fashionista’s dream.
Chelsea in Bloom 2025 partners with British Fashion Council Foundation and The Confetti Club, supporting fashion creatives and repurposing petals for charity.
Where to see the flower displays
Chelsea in Bloom takes over Sloane Street, Pavilion Road, Duke of York Square and King’s Road, with each participating business showcasing its own unique floral masterpiece for this year’s theme.
Whether you’re strolling through the streets or joining an organised Chelsea in Bloom tour, you’ll be immersed into a world of creativity and botanical beauty!
How are the winners chosen for Chelsea in Bloom?
An expert panel of judges will select the best floral displays, with the winners announced on 20 May.
The People’s Champion Award is decided by open public voting via the Chelsea in Bloom website. Votes close at midnight on 22 May, with the winner revealed on 23 May.
Experience more of London’s floral beauty
London is bursting with floral beauty, from grand gardens to hidden green spaces. Here are some of the best spots to admire stunning blooms:
- Kew Gardens – Experience a botanical paradise featuring seasonal displays, including cherry blossoms, bluebells and exotic orchids at the Kew Gardens Orchid Festival.
- Hampton Court Palace – Visit Hampton Court Palace in the spring time for the annual Tulip Festival.
- RHS Garden Wisley – Venture to south London and explore vast gardens including a glasshouse with three climatic zones, a learning space and a laboratory.
- Regent’s Park – See more than 12,000 roses in peak bloom during the summer months.
- St James’s Park – Explore the picturesque park with vibrant flower beds and stunning views of Buckingham Palace.
- Chelsea Physic Garden – Visit one of London’s oldest botanical gardens, showcasing medicinal plants and rare species.