Top 8 toyshops in London

Discover London's fantastic array of shops selling a wide range of children's toys, from retro board games and puppets to cool gadgets and educational toys.
The Hamleys shop front and Regent Street sprawling across with a red bus and black cab driving along.
The world-famous Hamleys shop. Image courtesy of Shutterstock.

Thrill the little ones at the top London toyshops and check out other places to go shopping in London for even more places to buy kids’ toys.


Founded in 1760 as a small toyshop, Hamleys moved to its present location in Regent Street in 1881. Today it's one of London's most famous toyshops, with seven floors filled with every imaginable toy from all the popular brands. 

The Harry Potter Shop at Platform 9¾

The Harry Potter Shop at Platform 9 and 3/4 shopfront with enchanting lamps covering the ceiling inside.

Designed to look like Ollivander's wand shop from the magical novels, The Harry Potter Shop at Platform 9¾ is home to all the Harry Potter merchandise a fan could want. As well as collectibles like wands, time turners, Triwizard cups and Horcruxes, the shop also stocks board games, mugs and more.

Disney Store

Visit the largest Disney Store in Europe on Oxford Street. This Disney wonderland is filled with everything from costumes and toys to games and clothes for children and grown-ups alike. Take home merchandise featuring all the characters and superheroes.

Cachao Toys

The shop front of Cachao Toys showing the shop sign and a view through the windows.

Cachao Toys is a colourful world of toys in London's leafy Muswell Hill. Moments from Regent's Park, the shop sells everything from wooden toys and plush teddies to children's clothes and puzzles. Stroll through the aisles to pick up seasonal decorations and gifts too.

LEGO Store London Leicester Square

As the largest LEGO store in the world, this huge shop in Leicester Square is a must-visit for LEGO fans of all ages. Check out the LEGO replicas of Elizabeth Tower (Big Ben) and join in the fun at exclusive in-store events.

Benjamin Pollock's Toyshop

The Benjamin Pollock's Toyshop sign which reads Pollock's Toy Theatre and has an animated jester reaching out to an animated man carrying a large plate of bananas on his head.

Benjamin Pollock's Toyshop was established in the east London neighbourhood of Hoxton in 1856. The shop moved to Covent Garden in 1980 and still sells the same paper toy theatres it always has. Browse marionettes, glove puppets and other traditional toys with a theatrical theme.

Puppet Planet

Head to Puppet Planet in Clapham for puppets on strings, puppets on rods and glove puppets from across the globe. Put on a play in this magical shop's small theatre or commission a lookalike marionette for a truly unique gift. Also on sale are puppet-inspired jewellery and cards. 

Science Museum Shop

Creative kids of all ages love the Science Museum Shop, with its wonderful range of fun gadgets, hands-on kits and science toys, from science putty and voice transformers to books and telescopes.

Adults can shop for homeware and tech gadgets. Look out for in-store demonstrations to see toy aeroplanes and the like swooping overhead.