Twist Museum



Twist Museum

248 Oxford St
Oxford Circus


Test your senses and immerse yourself into a world of unique, interactive and multi-sensory experiences at Twist Museum in Oxford Street.

Get up close and personal in the mind-altering immersive rooms and experience interactive illusions to discover how your brain interprets reality.

What colours can you see? Do you know which way is the right way up? Find out for yourself at Twist Museum.

What can I expect to see at Twist Museum?

The museum features more than 60 exhibits and interactive illusions to test your perception on colour, perspective, shape, sound, heat and more.

The mesmerising exhibits are developed in collaboration with artists, psychologists, mathematicians and neuroscientists to take you on a trip down the rabbit hole into the world of illusions.

Two people sitting next to a colourful light installation in a dark room, at Twist Museum in Oxford Street.

How long will the visit last?

You are free to explore the different exhibition spaces at your leisure, but you can expect the visit to last between 45 and 90 minutes.

Where is it and how do I get there?

Twist Museum is located on Oxford Street, just a 5-minute walk from Oxford Circus Underground station.

Oxford Circus Underground station is accessible via the Central, Bakerloo and Victoria lines.

How much do tickets cost?

Timed-entry tickets for Twist Museum cost from £19.50 for adults and from £18.50 for children – children three years of age and below can enter for free.

How to book tickets for Twist Museum

Book Twist Museum tickets online now

What other attractions are near Twist Museum?

Other attractions to enjoy near Twist Museum include The Crystal Maze LIVE Experience, the immersive art experience at Frameless or you could browse more than 90 flagship stores on Oxford Street.