Twist Museum

Test your senses and immerse yourself into a world of unique, interactive and multisensory experiences at Twist Museum in Oxford Street.

Get up close and personal in the mind-altering immersive rooms and experience interactive illusions to discover how your brain interprets reality.

What colours can you see? Do you know which way is the right way up? Find out for yourself at Twist Museum.

What can I expect to see at Twist Museum?

The museum features more than 60 exhibits and interactive illusions to test your perception on colour, perspective, shape, sound, heat and more.

The mesmerising exhibits are developed in collaboration with artists, psychologists, mathematicians and neuroscientists to take you on a trip down the rabbit hole into the world of illusions.

The latest interactive exhibit to launch at Twist Museum is The Colour Flip Room. Step into the immersive and mind-bending illusion room with striking visual effects and transformative colour experiences!

How long will the visit last?

You are free to explore the different exhibition spaces at your leisure, but you can expect the visit to last between 45 and 90 minutes.

Where is it and how do I get there?

Twist Museum is located on Oxford Street, just a five-minute walk from Oxford Circus Underground station.

How much do tickets cost?

Timed-entry tickets for Twist Museum cost from £19 for adults and from £15 for children – children three years of age and below can enter for free.

There's also the option for an all day flexi-ticket, which allows you to visit at any time on the date you have purchased a flexi-ticket for. 

Curious to know more?

Read our Twist Museum review on the Visit London Blog!

What other attractions are near Twist Museum?

Other attractions to enjoy near Twist Museum include The Crystal Maze LIVE Experience, the immersive art experience at FRAMELESS, or you could browse more than 90 flagship stores on Oxford Street.