Falling down the rabbit hole has never looked quite as good as this! Visit London were among the first to step inside Alice Immersive Wonderland, a new theatrical immersive experience opening at Dock X in Canada Water.
We found ourselves wandering through larger-than-life sets, meeting familiar characters and exploring the dreamlike immersive worlds inspired by Lewis Carroll’s classic story.
Read on to find out what the experience is about, top tips and how to make the most out of your visit.
Everything you need to know about Alice Immersive Wonderland
- 📍 Where: Dock X, Canada Water (Unit 1, Canada Water Retail park, Surrey Quays Rd, SE16 2XU)
- 🚇 Nearest Tube station: Canada Water (Jubilee and Windrush)
- 📅 When: 13 November 2026 – 21 March 2027
- 🎟️ Price: Tickets start at £26 – Book tickets for Alice Immersive Wonderland
- ⏱️ Visit duration: Approximately 120 minutes to enjoy the playful journey through immersive sets, live performances, interactive Wonderland characters and plenty of photo opportunities
- 👥 Who is this for?: Fans of Alice in Wonderland, immersive experience enthusiasts and families
What is Alice Immersive Wonderland?
Alice Immersive Wonderland is a whimsical world of larger-than-life sets, interactive storytelling and live theatrical performances, bringing Lewis Carroll's beloved tale to life across 10 imaginative, multi-sensory zones.
Highlights of Alice Immersive Wonderland
From the moment we stepped through the rabbit hole, it was clear this was more than a traditional immersive experience. The journey through 10 fantastical zones is packed with visual surprises, interactive moments and theatrical storytelling, bringing Lewis Carroll's beloved tale to life in imaginative and unexpected ways.
We were given headphones at the start of the experience, which cleverly synced with key moments along the route. Narration, music and character interactions blend seamlessly with the action unfolding around you, creating a more personal and immersive connection to the story.
Each space captures a different chapter of Alice's adventure, with larger-than-life sets, hidden details and playful encounters inviting visitors to look a little closer. From squashy pillow-lined pathways and mind-bending chequerboard floors to secret doors, curious objects and clever riddles dotted throughout the experience, there's always something new to discover. Whether you're exploring hidden corners, posing for photos or following Alice's trail through Wonderland, every room feels designed to spark curiosity.
Some of our favourite moments were the unexpected interactive elements scattered throughout the experience. We found ourselves posing on the optical illusion chair in the Doors zone, having a surprisingly competitive go at the ring-toss game in the Mad Tea Party area and wandering across a giant chessboard before picking up a croquet mallet in the Queen's Court. It's this level of detail that makes Alice Immersive Wonderland feel so special. Every room offers something new to discover, making it so much more than ‘just’ an immersive experience.
One of the most impressive elements is the use of scent throughout the experience. Subtle fragrances have been carefully woven into each zone, helping to create a truly multi-sensory journey. The Queen of Hearts' realm was particularly memorable, filled with warm notes of vanilla and custard, while the Caterpillar's world combined drifting theatrical smoke with a soft botanical fragrance that added an extra layer of mystery and atmosphere.
The adventure reaches its spectacular finale in the Hall of Dreams, a mesmerising 20-minute projection-mapped experience where vibrant visuals dance across the floor-to-ceiling walls and beneath your feet. Surrounded by colour, light and movement, it's a fittingly dreamlike ending to Alice's extraordinary journey through Wonderland.
Top tips for the experience
Having experienced Alice Immersive Wonderland firsthand, here are some top tips to make the most of the experience:
- Be curious – open doors, peek through curtains, crawl through hidden passages and be open to the exploring the space around you.
- Make use of the free lockers at the beginning of the experience to store any items like coats or small bags.
- Bring a powerbank charger with you or arrive with your phone fully charged – there are so many photo opportunities throughout the experience.
- Take time to explore the gift shop at the end of the experience to shop a range of memorabilia and whimsical gifts.
- Relax in the Alice in Wonderland themed cafe, where visitors can purchase a variety of themed food and drink to enjoy.
How to book tickets
Book your tickets for Alice Immersive Wonderland with Visit London to experience the mind-boggling sensory adventure for yourself! Immersive zones, interactive play and secrets around every corner await.
How to get there
Alice Immersive Wonderland is taking place at Dock X, Canada Water, Surrey Quays Road (SE16 2XU).
The nearest Tube station is Canada Water, where you can pick up the Jubilee and Windrush services. Several bus routes also serve the area at stop right outside Canada Water station, making it easy to reach by public transport.
There is also a Santander Cycles docking station at the Tube station, if you wish to hire a Santander bike to get to the venue.