Best designer outlets in London: Top picks for shopping for less

How I chose the best designer outlets in London

Every recommendation on this list has been handpicked by our Visit London editorial team. As Visit London's shopping expert with knowledge of the city's shopping scene built up over decades, every recommendation on this list has been based upon my favourite designer outlets - I've also sought input from other Visit London experts, to ensure I highlight a good mix of shopping experiences and wider offerings at each location. Our selection is curated using first-hand expertise, trusted reviews and visitor feedback, alongside popularity and footfall.

According to visitor experience research in the London & Partners Visitor Survey 2023, 54% of international visitors go shopping when on holiday in London, with the most popular category being clothes shopping. So, what better way of experiencing London's shopping scene than at an outlet, where you can pick up outfits and accessories for less.

Our useful shopping guides will help you plan and discover the best shopping destinations in London. We showcase a varied mix of venues designed to appeal to different ages and interests, balancing London icons with new discoveries.

1. London Designer Outlet in Wembley – Best for all-in-one shopping, dining and entertainment

London Designer Outlet (LDO) is a convenient destination for outlet shopping, just 25 to 35 minutes from central London by Tube. Set in Wembley Park, in north-west London, this open-air shopping haven offers a great mix of well-known fashion and lifestyle brands, all with year-round discounts. As the biggest outlet in London, it’s home to brands including Nike, Adidas, Calvin Klein, Levi’s and M&S, making it easy to pick up both everyday essentials and standout pieces in one trip.

It’s easy to turn a visit into a full day or evening out, so I recommend arriving early and keeping an eye out for dining offers and seasonal sales to make the most of the savings. Take your time exploring, enjoy a meal at one of the many restaurants, and pair your visit to Cineworld or nearby attractions such as Wembley Stadium, which also offers tours. There’s plenty to do nearby, from the Wembley Park Art Trail and shows at the Troubadour Wembley Park Theatre to events at the OVO Arena Wembley and the lively Boxpark Wembley.

Best for: Bargain hunters, casual shoppers, sportswear fans and families.
Good to know: Easily reached by public transport, with lots of places to eat and relax nearby. Midweek mornings are usually quieter, while weekends can be busy when events are on at Wembley Stadium. Check what’s on at Wembley Park before visiting, as there is plenty of entertainment to enjoy while you are there.

2. Outlet Shopping at The O2 – Best for iconic London views and entertainment

Outlet Shopping at The O2 is one of the best shopping centres in south-east London, especially if you’re already planning a day or evening at The O2 or visiting Greenwich. Located inside the iconic entertainment venue, it mixes premium fashion, sportswear and lifestyle brands, all offering year‑round discounts. You’ll find everything from premium brands such as Tommy Hilfiger, Hackett and Radley to high‑street favourites, making it easy to pick up both everyday staples and something a bit more special.

From experience, I find it’s best to visit earlier in the day for a more relaxed browse, and plan shopping around a meal at a restaurant or an evening show at The O2 Arena, especially as many stores open later than typical high‑street hours. There are also plenty of activities to enjoy, from Boom Battle Bar and Hollywood Bowl to Cineworld. For a fun day out in the area, I recommend combining shopping with nearby Greenwich attractions such as Cutty Sark, Queen’s House, Old Royal Naval College or Royal Observatory Greenwich.

Best for: Bargain hunters, sportswear fans, music and entertainment lovers, families, couples and groups
Good to know: Midweek visits are usually quieter, while evenings and weekends can be busier when major events are on. For a memorable visit, consider travelling by Uber Boat by Thames Clippers or The London Cable Car (or both), for scenic views of London’s skyline or combining your trip with popular O2 attractions such as Mamma Mia! The Party and Up at The O2.

3. Bicester Village (near London) – Best for luxury designer brands at discounted prices and a premium shopping experience

Bicester Village is ideal for a luxury outlet day trip from London. It is easy to reach by direct train from Marylebone Station in under an hour, and offers shoppers more than 150 international luxury houses and premium lifestyle brands in one convenient location. You can browse discounted collections from fashion names such as Gucci, Prada, Dior, Valentino and Burberry, and enjoy a good selection of dining options when you need a well-earned rest.

For a more elevated visit, VIP services can make the shopping experience smoother and more personalised. In this shopping paradise, the premium open-air village layout is easy to navigate and ideal for a few hours of browsing. Timing is key, and I’d recommend visiting on a Tuesday or Wednesday for higher stock levels and smaller crowds. If you visit at the weekend, it’s best to arrive at opening time for a calmer and more relaxed shopping experience during the first hour.

Best for: International visitors and luxury shoppers who want a wide range of luxury brands in one place.
Good to know: This is a must-visit shopping destination rather than a quick stop, so plan to spend at least half a day. It can feel busy during summer, school holidays and peak weekends, so visiting midweek or early in the day is key. Comfortable shoes are a must and checking dining options in advance helps avoid queues at popular lunch times.

4. Designer Outlet Ashford (near London) – Best for a full day out, with open-air shopping, dining options and well‑known brands

Designer Outlet Ashford is one of my favourite options when I want big savings without the crowds. It is easy to reach by train from London St. Pancras in around 38 minutes and feels noticeably more relaxed. With more than 100 brands offering great discounts, I find it particularly good value for everyday fashion and designer brands.

The brand mix leans towards mainstream and premium names, making it a practical stop for capsule wardrobes, sportswear and family shopping. You will find brands such as Polo Ralph Lauren, Michael Kors, Coach and Reiss alongside reliable labels for casualwear such as Abercrombie & Fitch. The open-air layout is spacious and easy to navigate, with cafes and restaurants throughout, making it easy to take breaks and turn shopping into a relaxed day out.

Best for: Value driven shoppers, families, sportswear fans and anyone looking for savings.
Good to know: Weekdays are consistently calm, even during sales, making it easier to try things on and find popular sizes. Its location also makes it a good stop if you are travelling to or from Kent or heading towards London or continental Europe via Ashford International.