Location

Miniso

Address
100 Oxford Street
London
W1D 1LL

About

Embrace Miniso’s creative philosophy and fill your home with affordable and stylish lifestyle goodies from the colourful Oxford Street flagship shop.

Shelves are stocked with own-label and branded homeware, toys, beauty products, food, tech goods and more.

Brighten up your day with a Sesame Street Elmo bento bag, a We Bare Bears headband or some eye-catching yellow Minions headphones. Hello Kitty and her pals feature on products such as sleep masks, coat hooks and make-up bags.