The best Wicked-themed things to do in London in 2026
This November saw the final chapter of the Wicked saga hit our screens, in a long-awaited event that took place around the world... particularly in London, where fans gathered in Leicester Square to catch a glimpse of the film premiere, and above all to spot Wicked stars Cynthia Erivo and Ariana Grande on the red carpet.
London truly turned into a frenzy of emerald shades, from the Mega Greggs in Leicester Square to the Westfield immersive experience offering a glimpse into the world of The Wizard of Oz – not to mention Brick Lane's transformation into The Yellow Brick Road.
Meanwhile, the magic continues to very much alive at the Apollo Victoria, where packed audiences are spellbound by the gravity-defying performances of Wicked the Musical – one of London's best loved shows, year after year.
Follow our guide to experience all things Wicked in London and keep the momentum going, enjoying plenty of magic and wonder along the way.
See Wicked in the West End (the ultimate experience)
If you’ve seen the films, Wicked on the West End is a must-see experience. It hits differently with all its scale, atmosphere, and spectacular performances featuring soaring vocals. Defying Gravity hits with all its spectacle and emotion, ensuring an unforgettable night at the theatre.
Immerse yourself in the untold story of Wicked, as you follow the tale of the witches of Oz long before Dorothy triumphed over the Wicked Witch of the West. The show brings the other side of the story to the stage, exposing an unlikely, yet profound friendship.
Meet Glinda, a popular girl who wears an array of pink outfits and would do anything to learn magic, and Elphaba, a misunderstood girl with green skin and extraordinary powers who struggles to fit in at Shiz University but is determined to stay true to herself. When the two friends encounter the Wizard of Oz, what should be a triumphant moment soon sees their friendship at a crossroads, as they fulfil their destinies.
The show is packed with memorable musical moments that will stay with you long after the curtain call, as well as mesmerising sets and plenty of comical and emotional moments, making it a West End classic. Make sure to book your tickets for Wicked the Musical in advance to secure your preferred seats, as this popular show tends to sell out quickly.
Is Wicked still worth seeing in 2026?
Wicked strikes the perfect balance between spectacular staging, bold costumes and sets, and gravity-defying vocals, creating a vivid and immersive experience. After so long on the London stage, the show's core themes of prejudice, identity and fitting in feel more relevant than ever.
Having opened in 2006, Wicked the Musical is now celebrating its 19th anniversary and has extended its run for the 40th time, to January 2027... it's likely to stay for many more years to come. Wicked is now the 10th longest-running West End production in history and shows no sign of slowing down. It has attracted more audiences than ever and has been seen by more than 12 million people in London alone.
Wicked afternoon tea at The Clermont
Indulge in a wickedly delicious afternoon tea at The Clermont Hotel in Victoria. Ideally located just a three-minute walk from the Apollo Victoria Theatre, it offers the perfect introduction to the magical world of the Wicked Witch of the West before the show. Whether you're good or wicked, take your seat in the hotel's tea lounge and enjoy the Wicked-themed afternoon tea... I'm sure Elphaba and Glinda would defy gravity to get their teeth into this spellbinding experience.
Tuck into emerald-hued cakes, including a decadent chocolate brownie with a glossy glaze in the shape of an Elphaba witches hat, as well as a luscious strawberry and white chocolate mousse, which is a spellbinding temptation in the truest Glinda tradition. You will also enjoy a selection of traditional scones with Devonshire clotted cream and jam, as well as savoury finger sandwiches.
Make the occasion extra special with a cocktail inspired by the two witches of Oz: The Wicked, made with Hendrick's gin, kiwi purée and cucumber syrup topped up with sparkling wine, and The Good, made with Chambord, raspberry liqueur and strawberry liqueur topped up with sparkling wine.
Cost: £55 per person and an additional £10 per person if choosing to add one of the themed cocktails.
When: Monday to Sunday, between 12.30pm and 4.30pm
Where: The Clermont Victoria,101 Buckingham Palace Rd, SW1W 0SJ
Theatre-inspired bus tour in London
London offers plenty of afternoon tea experiences, the ultimate bucket list British indulgence. If you fancy seeing the capital with a twist, embark on a panoramic bus tour of London and marvel at the city’s top landmarks and attractions while enjoying an afternoon tea served on board.
Theatre-lovers can combine their passion for theatre with the delightful musical afternoon tea bus tour. Take in the sights of London’s West End and enjoy a delicious afternoon tea while singing along to musical hits and beloved theatre songs. Make sure to secure your seats in advance and select premium seats on the upper deck for top panoramic views of iconic London landmarks.
More unique Wicked-themed experiences in London
There are plenty more gravity-defying experiences to be had in London: magical moments, hidden gems and all the little surprises that keep the spell of Wicked going long after the curtain has come down.
Wicked: For Good – The Experience
Step into the magic of Wicked: The Musical at Westfield London and embark on an immersive, multi-sensory journey into the show. Explore some of the film's most spectacular sets and take advantage of the many photo opportunities to discover the world of Oz. You can also explore behind-the-scenes moments, including iconic props, as well as the smells and sounds that bring the magical world of Wicked to life.
Be sure to stop by the enchanting 12-metre Wicked for Good tree, inspired by the enchanted forest seen in the film. This magical tree comes to life with twinkling lights and music every hour to celebrate friendship, and visitors can leave a message for the people who have changed their lives for the better.
You can also take part in an immersive digital experience by following the Yellow Brick Road Treasure Hunt across Westfield via the app. Unlock many surprises and collect tokens along the way for a chance to get a limited-edition Wicked poster.
Tickets: Free access to the experience – it is recommended to book your spot in advance.
When: Open until 4 Jan (closed on Christmas day), from 11am to 5pm
Where: Westfield London, Ariel Way, W12 7SL
Visit London’s spellbinding bookshops
Call on your inner Elphaba and hone your witchcraft skills. Instead of attending Shiz University, visit some of London’s most spellbinding bookshops and delve into the extraordinary and the supernatural.
Treadwell’s Books
Since opening its doors in 2003, Treadwell's has built quite the reputation for its books focused on spiritual and mystical practices. It has a wide selection of old and new titles on topics ranging from the history of magic to the power of plants and folklore. Treadwell’s organises events such as tarot readings and workshops exploring mythology, folklore, and witchcraft practices.
Where: 33 Store Street, WC1E 7BS
Opening hours: Tuesday to Saturday between 12pm and 7pm, and Sunday between 12pm and 6pm
The Atlantis Bookshop
Opened in 1922 by magicians for magicians, the Atlantis Bookshop is considered the place to go. It is the birthplace of modern witchcraft and is home to multi-generation practitioners and booksellers, with a vast array of eclectic items that connect readers and members to the world of magic and the occult. As well as selling new and second-hand books, the bookshop has a rare and antiquarian section where you’ll find dusty, leather-bound tomes – just what you’d expect a magic book to look like!
Where: 49a Museum Street, WC1A 1LY
Opening hours: Monday to Saturday, between 10.30am and 6pm
Watkins
Established 130 years ago, Watkins is one of the oldest specialist esoteric and spiritual bookshops, with a wide range of books on topics such as magic and the occult, witchcraft and paganism, astrology, spirituality, healing and psychology. The store also boasts one of the largest selections of tarot and oracle decks, as well as gemstones and crystals, deeply rooted in spiritual traditions from around the world.
Where: 19-21 Cecil Court, WC2N 4EZ
Opening hours: Monday to Sunday, between 11am and 6.30pm
Plan your Wicked day out mini-itinerary
Plan your wicked day out with this mini itinerary – your guide to a spellbinding London adventure from morning to night.
Morning: Start your day with a visit to Westfield London's Wicked: For Good experience, where you can go behind the scenes of the second and final film in the Wicked franchise.
Mid-morning: Make your way back to central London and visit a bookshop approved by witches. Browse the shelves of London's occult and mystical bookshops, which are filled with folklore and enchanting spells. Recommended bookshops include Treadwell's Books and Atlantis Bookshop, both located on Bloomsbury.
Early afternoon: Choose a themed foodie experience. Hop aboard the Musical Afternoon Tea Bus Tour and sing along to your favourite hits while enjoying afternoon tea on a double-decker bus. Alternatively, treat yourself to the Wicked-themed afternoon tea at the Clermont Hotel, a magical experience with plenty of playful touches and green-inspired treats, offering just the right amount of theatrical sparkle before you see the show.
Late afternoon: You’ve got just enough time to wander around before the show and hone your inner witchery before seeing Glinda and Elphaba. And what better way to do that than by sampling cocktails that look like brewed potions? Head to The Alchemist in Victoria, a bar once dubbed “Devil's Acre” by Dickens and discover a selection of cocktails meticulously prepared using fiery, bubbling and colour-changing liquids.
Evening: It's showtime! By the time you reach the Apollo Victoria Theatre, you should be fully immersed in the world of Wicked. Take a moment to take it all in and see if you can spot the dragon sitting just above the stage, as you wait for the lights to dim and the show to begin. Whether it's your first time seeing Wicked the Musical or you're returning to experience the magic once more, the show never fails to sweep theatregoers away!
FAQs
What can you do near the Wicked theatre?
There are plenty of foodie spots right outside the Apollo Victoria, including the multi-level Market Halls Victoria, located a few steps away. This restored Victorian building, a former nightclub, houses a wide selection of street food from around the world. If you have a few spare hours, nearby Buckingham Palace, pretty St. James's Park and nearby Westminster are the perfect spots for some sightseeing.
You could also see two shows in one day by catching a matinee performance of Victoria's other hit show, Hamilton, which is located a few steps away from Wicked.