James Smith & Sons

James Smith founded his umbrella firm in 1830 and the shop has been selling umbrellas in London ever since. Read More


James Smith founded his umbrella firm in 1830 and the shop has been selling umbrellas in London ever since. The shop also sells ceremonial sticks and walking sticks.

With a facade that has hardly changed since the 1860s, entering this quaint old shop is like stepping back in time. Smith and Sons' staff still manufacture umbrellas using the same techniques as their predecessors in the 19th century, and still sell their canes, maces and brollies to gentry, military and royalty.

Venue Details & Map

James Smith & Sons

53 New Oxford Street
+44 (0)20 7836 4731

Yelp Reviews

8.00 out of 5
based on 38 reviews

Top 5 reviews of James Smith & Sons

5.0 out of 5
19 March 2018
by Michael K.

I love this store.

I love old specialty shops.

The salespeople are true professionals.

My wife bought me a beautiful umbrella with a wooden parrot knob, and we got some birdcage umbrellas for our nieces.

I wondered out loud if I would have issues at the airport, and a salesman leaned in, and asked where I lived. I said New Jersey, and he packed them up and shipped them for the price of... more

4.0 out of 5
10 December 2016
by Jenn S.

Ok so I didn't buy an umbrella myself, I wasn't in the market for one but I knew I wanted to visit this place the minute I saw it online. My friend and I made our way over from a different part of town and were so excited to see all the beautiful umbrellas.

She ended up purchasing the perfect red London umbrella. The gentleman who helped her was so knowledgable and gave great tips on how to... more

5.0 out of 5
15 July 2017
by David H.

A massive selection of umbrellas and canes!!!!! A short 10 min walk from Covent Gardens. All types and prices!! They were very helpful, quick to trim the cane to length, helpful with claiming the VAT back. I would recommend this store to anyone. more

5.0 out of 5
07 May 2017
by Jeff P.

What an absolute treat as an American to walk into an umbrella and walking stick "store". History, knowledge, an overwhelming selection and a staff worth their weight in gold! Our helped Jason was a delight. He patiently walked us through countless options before we could decide! Our purchases will be cherished for many years and the walking stick will no doubt be pasted on to the next... more

5.0 out of 5
26 January 2017
by Douglas A.

Brolly heaven! They have everything from walking sticks to collapsing umbrellas. Even better, you can buy a custom umbrella here measured to order. The staff could not be more friendly and helpful! Really great shop and lots of fun largely because the staff was so warm and knowledgeable! My wife and I left with two wonderful umbrellas after a careful discussion with the staff about their... more

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