Amazing things to do during off-peak Fridays in London

Make the most of Fridays in London with special offers and off-peak pay as you go fares all day.
Written by Lucie Fryer 24 May 2024
View of the Piccadilly Lights showing advertisements on a bright day in London with stairs to the Tube station in the foreground
Piccadilly Lights from Piccadilly Circus Tube station. Credit: Shutterstock.

Fridays in London are about to get cheaper! Jump on public transport at a reduced cost and save money with exclusive offers during off-peak Fridays, from your first morning coffee or afternoon tea to tickets for top events and attractions.

Whether you're looking to tick off London's iconic landmarks, immerse yourself in the city's rich culture or explore its culinary scene, discover the top things to do in London on Fridays – and how to benefit from special offers! #LetsDoFridays

What are off-peak Fridays?

You can enjoy London for less during off-peak Fridays. This new initiative aims to encourage travel in the city on Fridays with off-peak fares all day, every Friday across Transport for London.

It applies to all pay as you go single fares on the Tube, DLR, London Overground, Elizabeth line and some National Rail journeys, but does not apply to paper tickets. 

The scheme is currently scheduled for a three-month-long trial from 8 March to 31 May, exclusively on Fridays. 

During this time attractions, experiences and businesses across London are offering discounted ticket prices and special offers for all visitors on Fridays.

Find out more about off-peak Fridays including how much you could save on your fares.

Sample a selection of culinary treats at OpenTable restaurants

A group of people smiling and sitting around a table with food.

The Ivy

Relish iconic British dishes featured on The Ivy’s set menu, from hearty soup and salmon starters to the classic shepherd’s pie main course. Specialising in seasonal delicacies, find out why this restaurant is a must-go on any itinerary – even playing host to the late Queen!

Special offer: Two-course meal for £19.17 or three-course meal for £24.17 from the set menu during off-peak Fridays. 


Tuck into a mouthwatering set menu of seasonal classics for brunch, lunch or dinner at Bill’s. Choose from a tasty starter or finish strong with a dessert, and enjoy a complimentary drink on the side.

Special offer: Two-course meal from the set menu with a free drink for only £17.50 during off-peak Fridays. 


Indulge in a visit to Hawksmoor, a haven for meat and seafood lovers alike. Order the chargrilled flat iron steak with beef dripping fries and a salad of watercress, shaved radishes and cornichons in a mustard dressing.

Special offer: Flat iron steak special for £23.50 during off-peak Fridays, subject to availability.

Learn something new at London's top museums

Man smiles whilst taking photo of woman dressed up in nautical outfits at the National Maritime Museum

Royal Museums Greenwich

Step back in time through centuries of maritime history and royal heritage at Royal Museums Greenwich, including the Royal Observatory GreenwichCutty Sark, the National Maritime Museum and the Queen’s House art gallery.

Special offer: Buy two tickets for the price of one during off-peak Fridays, subject to availability.

London Transport Museum

Grab a morning coffee and bite to eat from the cafe before taking a journey through the fascinating evolution of the city's transport system at the London Transport Museum, featuring iconic vehicles and interactive exhibits.

Special offer: 10% off at the Canteen cafe during off-peak Fridays using proof of off-peak journey via the TfL Oyster and contactless app, subject to availability.

Madame Tussauds

Spot your favourite celebrities at Madame Tussauds wax museum, from sports stars and global icons to influential figures. Take to the catwalk with models, snap photos with the Royal Family or party with famous actors during a red carpet awards party. 

Special offer: 30% off tickets during off-peak Fridays, subject to availability.

Turn It Up at the Science Museum

Immerse yourself in the Science Museum's Turn It Up exhibition, taking you on a multisensory journey through the impact of music on humanity. Discover unique instruments and meet a musical robot that can play alongside human musicians! 

Special offer: 50% off tickets to the exhibition during off-peak Fridays using code "VLTURNITUP50", subject to availability.

Fashion City at the Museum of London Docklands

Discover the legacy of London's Jewish designers in the Fashion City exhibition at the Museum of London Docklands. Browse artifacts from fashion makers who became leaders in their industries, founded high street retail chains and dressed the rich and famous including David Bowie, Princess Diana and Mick Jagger. 

Special offer: 25% off tickets to the exhibition during off-peak Fridays using code "VLFCFRIDAYS", subject to availability.  

Embark on a tour of London's past and present

A group of two women and two men crossing the streets of St James's in London, and looking at the sights.

Royal Walking Tour - Changing the Guard

Uncover London's regal side with fascinating stories and world-famous sights that play an important part in the lives of the royal family. Spot Buckingham Palace, St James's Palace and Clarence House, and watch soldiers carry out their ceremonial parade on the Royal Walking Tour - Changing the Guard.

Special offer: 25% off during off-peak Fridays, subject to availability.

Walking Tour of Covent Garden

Pass by the famous marketplace, street performers, buzzy bars and hotels steeped in history during a 90-minute guided Walking Tour of Covent Garden, one of London's most charming areas. Take in the beautiful surroundings while being told amazing stories of the areas past and present.

Special offer: 25% off during off-peak Fridays, subject to availability.

City Cruises sightseeing cruise

Set sail on the river Thames with a City Cruises sightseeing cruise for an unforgettable journey around London. Snap photos to mark your experience as you pass by the city's famous sights and landmarks from the water.

Special offer: 25% off during off-peak Fridays using code "offpeak", subject to availability.

Experience an exhilarating thrill

Three women are on the roof of the O2 arena looking out over London.

Up at The O2

Conquer London's skyline with Up at The O2, where you can book a daytime, sunset or twilight timeslot for 360-degree views of the city. Prepare for an exhilarating thrill as you climb 52 metres (170ft) high above the city and admire a backdrop of the famed view from south London.

Special offer: 10% off during off-peak Fridays using code "FRIDAY10", subject to availability.

London Eye

Admire breathtaking views from the iconic London Eye on the south bank of the river Thames. Step inside your glass pod for a 30-minute journey, 135 metres (443ft) high into the sky, where you can enjoy a full-circle view of the capital's top landmarks and attractions.

Special offer: 30% off tickets during off-peak Fridays, subject to availability.

IFS Cloud Cable Car

Soak in the aerial views of London’s legendary skyline from the IFS Cloud Cable Car. Ride 90 metres (295ft) above the river Thames from Greenwich Peninsula to the Royal Docks and back during a round-trip journey, spotting historic landmarks on the way.

Special offer: 15% off pre-booked tickets during off-peak Fridays using code "FRIDAY15", subject to availability.

The London Dungeon

Dare to learn about the city's spooky past with a visit to the London Dungeon. Begin your journey in the depths of the dungeon before walking through gruesome moments in history, from Sweeney Todd's barber shop to the spinechilling time of Jack the Ripper.

Special offer: 30% off tickets during off-peak Fridays, subject to availability.

Discover London's unique cultural experiences

Image of children in front of fish tank at SEA LIFE London's Rainforest Adventure!

SEA LIFE London Aquarium

Enter the underwater world of SEA LIFE London Aquarium, where thousands of marine species can be found. Journey through the oceans to the ice of Antarctica, spotting turtles, penguins, fish and reptiles along the way. 

Special offer: 30% off tickets during off-peak Fridays, subject to availability.


Be spellbound by the must-see West End musical, Wicked, a gripping tale about two witches in the Land of Oz. Find out what happened before Dorothy as you follow the story exploring the themes of magic, friendship and rebellion.

Special offer: Exclusive prices during off-peak Fridays, subject to availability.

Shrek's Adventure! London

Entertain the whole family with an enchanting trip to Shrek's Adventure! London, featuring characters, live shows and iconic sets from Far Far Away. Navigate through the fairytale world solving obstacles and challenges, before returning to London through the magic portal!

Special offer: 30% off tickets during off-peak Fridays, subject to availability.

The City of London Information Centre

Pick up special souvenirs from The City of London Information Centre to remember your visit. Speak to the friendly multilingual team for any assistance you might need and to find out about more top things to do in the area.

Special offer: 20% off souvenirs and books during off-peak Fridays using code "LETSDOFRIDAYS" at checkout, subject to availability.

Experience the city's buzzy nightlife activities

The shard and london bride skyline lit up at night with a stunning sunset backdrop.

London by Night Open Top Bus Tour

Fill your camera roll with Insta-worthy shots of the city's illuminated landmarks on the London by Night Open Top Bus Tour. Journey past some of London's most memorable locations including Buckingham Palace, Tower Bridge, Big Ben, the London Eye and St Paul's Cathedral.   

Special offer: 25% off during off-peak Fridays, subject to availability. 

Tonight Josephine

Sing along to some of the greatest pop tunes at Tonight Josephine, the bright pink bar based next to Waterloo station. Don't forget to snap a photo next to the iconic neon lights that read "well behaved women don't make history".

Special offer: Free entry to the Sassaoke Fan Club during off-peak Fridays, subject to availability.

The Cocktail Club

Be wowed by the mastery of The Cocktail Club as mixologists take you on a drinkable journey. Go for a classic staple or choose from one of the quirky creations suited for any taste, including a Bramley Apple Smash, “Bacon & Egg” or the “Truffletini” for coffee lovers.

Special offer: Two for one cocktails during off-peak Fridays, subject to availability.

Treat your tastebuds to London's foodie delights

Hands buttering scones with jam and cream, cakes and drinks can be seen from above on an english afternoon tea bus

Afternoon tea bus with a panoramic tour of London

Delight in the quintessentially British afternoon tea bus with panoramic tour of London, served aboard a vintage double-decker bus. See how many iconic locations you can spot while enjoying tasty finger sandwiches, delicious cakes and a choice of hot and cold drinks.

Special offer: 20% off during off-peak Fridays, subject to availability.

The Alchemist St Martin’s Lane

Let The Alchemist St Martin’s Lane take you on a culinary journey with its mouthwatering food, creative cocktails and theatrical table-side cooking. Flick through a menu of eclectic dishes taking inspiration from a range of cuisines.

Special offer: 20% off your total food bill during off-peak Fridays when you book using the Alchemist Partner link, subject to availability.

Drake & Morgan

Indulge in a culinary journey at one of the following Drake & Morgan venues: The Anthologist, The Otherist, Devonshire Terrace or The Moniker in central London, where delectable dishes and stylish ambience combine for an experience to remember. Gather your loved ones and secure your spot for lunch or dinner at one of its picturesque terraces or bars. 

Special offer: Glass of wine, beer or soft drink and a choice of burger for £20. Available on Fridays at one of the above mentioned locations. Email the team to redeem and book.

More things to do on off-peak Fridays

Explore everything London has to offer during off-peak Fridays. Tick off iconic London attractions, book tickets to world-famous West End musicals and enjoy a spot of shopping.

Marvel at works from artists around the world at London's latest exhibitions or discover a new side to the city during one of the best London tours

Explore what's on this weekend in London or take a look at the top things to do on Fridays in the City of London.

If you're staying in the city on Friday after dark, take a look at the top activity bars or see the night through to the early hours at one of London's best clubs.

Looking to extend your trip? Find out where to stay during your visit and discover the top things to do in London year-round.