Wands at the ready, magic is coming home!
The UK’s largest official Harry Potter Shop opened on 4 November 2026 at The Ribbon on Oxford Street, brought to fans of the hit film franchise by Warner Bros. Discovery Global Experiences.
The flagship store spans more than 21,000 sq ft across two floors, transforming one of London’s best-known shopping streets into a must-visit shop for wizards, witches and muggles alike.
Inspired by Diagon Alley, the immersive space features exclusive merchandise, interactive experiences and plenty of magical surprises along the way.
Everything you need to know about the official Harry Potter Shop in London
- 📍 Where: The Ribbon, 134-140 Oxford Street
- 🚇 Nearest station: Tottenham Court Road (Central, Northern and Elizabeth line)
- 📅 Opening times: Monday to Saturday: 10am-9pm, Sunday; 12pm-6pm
- 🛍️ What to expect: Immersive themed spaces, exclusive London merchandise and interactive experiences
- ⏱️ Visit duration: Allow up to 1 hour - expect queues to enter the shop
- 👥 Who is this for?: Harry Potter fans, families and unique London experience enthusiasts
Step off the streets of London straight into Diagon Alley
Rather than a traditional shop, the Oxford Street flagship is designed as a journey through the wizarding world, as though fans have stepped directly into the magical shopping street first introduced in Harry Potter and the Philosopher’s Stone.
Visitors can expect an immersive Diagon Alley-inspired setting, complete with hidden details, themed environments and photo opportunities inspired by some of the Harry Potter film series most iconic locations.
Must-see highlights include:
- A towering Ukrainian Ironbelly Dragon inspired by Gringotts Wizarding Bank
- A full-sized Knight Bus installation
- Interactive themed spaces throughout the shop
- Exclusive Oxford Street merchandise collections
Enjoy Butterbeer breaks at the Leaky Cauldron
No wizarding adventure would be complete without a stop for refreshments!
The new flagship shop includes an all-new Leaky Cauldron-inspired food and drink experience, exclusive to the Oxford Street location.
Fans can enjoy Butterbeer, Frozen Butterbeer, Hot Butterbeer and Butterbeer Ice Cream, alongside a range of themed treats created especially for the London store.
First look: Inside London's brand-new Harry Potter Shop on Oxford Street
Shop exclusive souvenirs you won’t find anywhere else
The Oxford Street flagship offers a range of merchandise available only at the new London location.
Exclusive products include:
- A Diagon Alley wand
- An Oxford Street Harry Potter Funko POP!
- Exclusive MinaLima artwork inspired by the Knight Bus and Diagon Alley
- An Oxford Street merchandise collection
- A Butterbeer label collection
Tom Felton shows Visit London around the brand-new Harry Potter Shop on Oxford Street
More reasons for Harry Potter fans to visit London
The new London flagship store joins a long list of Harry Potter experiences across the city.
From spotting filming locations around Leadenhall Market and King's Cross and a magical Harry Potter walking tour to seeing original sets, props and costumes at the Warner Bros. Studio Tour and watching Harry Potter and the Cursed Child in the West End, London continues to be one of the best places in the world for fans to explore the wizarding world.
The opening of the Oxford Street flagship gives visitors another magical reason to add London to their travel plans this autumn.