FRAMELESS

Elevate your experiences of famous artworks at FRAMELESS, an exciting immersive digital art experience at Marble Arch. 

Just a few metres away from the frenzy of Oxford Street, at FRAMELESS four multi-award-winning galleries transform more than 40 iconic masterpieces into extraordinary worlds you can step inside.

What is FRAMELESS?

Opened in 2022 as London's first permanent immersive art experience, FRAMELESS spans over 30,000 square feet across four multi-award-winning galleries. 

Here, world-renowned masterpieces by artists including Monet, Van Gogh, Dalí, Canaletto, and Rembrandt are reimagined at an extraordinary scale through cinematic visual effects, digital technology and an emotive original score. The result is a powerful, immersive journey that invites visitors to see and feel more from art than ever before.

Among London's highest-rated immersive attractions, FRAMELESS is a must-see experience for anyone looking to discover iconic artworks in a unique way. 

What galleries and artworks can I see?

Each of FRAMELESS' four galleries offers a distinct experience.

Beyond Reality transports visitors into dreamlike Surrealist worlds inspired by artists including Salvador Dalí, Gustav Klimt and Edvard Munch, using wrap-around projection technology and mirrored surface.

Celebrating Impressionism, Colour in Motion uses motion tracking technology which transforms iconic masterpieces into their individual brushstrokes in an interactive, playful way, inviting visitors to step inside and engage with the art.

Inspired by the beauty of our planet, The World Around Us immerses visitors in spectacular 360-degree landscapes, bringing masterpieces by artists including Canaletto, Hokusai and Rembrandt to life. This summer, discover a spectacular new immersive artwork inspired by Michelangelo's Sistine Chapel.

Complete your journey in The Art of Abstraction, a maze of colour, shape, and form where you’ll discover the pioneers of abstract art in a mesmerising, ever-shifting visual experience. 

Curious to know more? Take a behind‑the‑scenes look at FRAMELESS on the Visit London Blog!

How to get tickets?

You can buy tickets for FRAMELESS using the booking button on this page.

How long does the visit last?

Most visitors spend around two hours exploring FRAMELESS, although there is no time limit once inside, allowing you to experience the galleries at your own pace.

After your visit, browse the gift shop or relax in the Café Bar with drinks, light bites or an art-inspired afternoon tea.

Where is FRAMELESS and how do I get there?

FRAMELESS is located at 6 Marble Arch, W1H 7AP, just moments from Oxford Street and Hyde Park.

Marble Arch Underground Station is a one-minute walk away, while Bond Street Station is around ten minutes on foot.

How much do tickets for FRAMELESS cost?

Prices vary depending on the date and time of your visit. Tickets start at £29.50 per adult and £20 per child. Children under three years old visit for free, and family tickets offer great value for those visiting together.

Where can I see more famous paintings in London?

Major artworks by some of the artists included at FRAMELESS can been seen in some of the best art galleries in London. Pay a visit to the Tate Modern and explore the International Surrealism display and admire paintings by Pablo Picasso, Salvador Dalí, René Magritte and many others.

Or examine Renaissance grand masters and travel through time to admire the Impressionist movement by taking a tour at the National Gallery. Discover the stories behind the most famous paintings the gallery has to offer, from the medieval period to 1900.