The London Tourism Action Plan

The London Development Agency launched the London Tourism Action Plan 2009-2013 on 13 August 2009, following a two month consultation with the capital's tourism industry.

The Action Plan is based on the areas and priorities set out in the London Tourism Vision 2006 to 2016.

The objectives of the Action Plan are to:

• Support jobs in London's tourism businesses through targeted marketing campaigns designed to maximise economic impact
• Deliver and promote a world-class sense of "Welcome" throughout the visitor experience
• Capitalise on the exposure that the 2012 Games and Cultural Olympiad provide to ensure London maintains its position as a leading destination for international leisure and business tourism
• Exploit the spotlight of the 2012 Games to maintain and grow London's reputation as a premier global sporting, cultural and business events city

For more information visit the London Development Agency website