Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. Dan saw the footwear market was becoming very neutral and black, yet there was a global demand for something different, individual and something to wear with pride.
Irregular Choice shoes feature embellished heels, ornate wood carvings, tiny intricate charms, lavish fabrics, and memorable colour combinations. The Irregular Choice library of diverse fabrics, leathers, prints, trims, toys, glass, furs and colours is never ending.
Pop into the Carnaby Street Irregular Choice shop to see the fruits of Dan Sullivan's creative mind for yourself.
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35 Carnaby Street, London, W1F 7DP
For More Information:
+44 (0)20 7494 4811
Venue Details & Map
35 Carnaby StreetLondonW1F 7DP
- +44 (0)20 7494 4811
- Public transport:
- Oxford Circus, Underground
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The most perfect place on earth. The Irregular Choice makes you feel like you are Alice and you have just discovered Wonderland has a shoe store. Forget the Madhatter. This is the Madshoemaker's domain and he has you covered. Wall to wall of whimsical, magical, ornate shoes that will make you want to go out and by nothing but burlap bags to wear so your feet and be their own show and your...more
This is quite a dangerous shop when your bank balance is running low...but so many of the shoes/boots seem like they were made specifically for my slightly kooky side!
I don't love all of them...but even the styles that would never go with anything manage to make me smile from the sheer beautiful madness! I only have only actually bought two pairs, but they are the most complimented...more
This place makes me want to cry.
The shoes are soooo amazing, unique, colourful and I want them all!
They're called Irregular Choice because they are just that - irregular. The designers for this place must just have a field day as every shoe is so creative and fun. Everyone shoe-lover should have at least one pair of IG shoes in their collection. I have two currently but after a recent...more
No one should infringe upon a woman's right to shoes.
It is an elemental right, nay, vital life necessity to be able to surround our precious footsies with three sides of so so so much pretty. It's more than some kind of wonderful, it's crucial pedfection.
We should not be subjected to a sense of shoe-induced shame, or have to blanket our foot beautifying rituals in Shoeaholics Anonymous...more
The fantastic thing about footwear is that you can NEVER look fat in a pair of shoes!
This happens to be my favorite shoe shop, okay maybe it's just one of them, but it is pretty damn fantastic. A selection of completely original and outrageous designs of shoes, from sandals to winder boots, to killer F Me heels, nothing is predictable in this store.
No not all the shoes are really comfy...more