Selfridges & Co

A favourite of all the cool celebs, Selfridges is jam-packed with everything you ever/never/just realised you wanted. You can even get tattoos and caviar.

Selfridges is so confident in its consumer appeal that its 2006 winter sale advertising featured the subversive anticonsumerist slogan 'I shop Therefore I Am' by New York artist Barbara Kruger, as if to poke fun at its shoppers and turn rebellion on its head. Selfridges loves innovation - it's famed for its inventive window displays by international artists, gala shows promoting countries/products, and above all an amazing range of products. It's the funkiest and most vital of London's one-stop shops, with labels such as Boudicca, Luella Bartley, Emma Cook, Chloé and Missoni, an unparalleled food hall, and Europe's largest cosmetics department.

London's most exciting and cutting-edge department store, Selfridges is a treasure trove of fashion, homeware, gifts, jewellery, perfumery, outdoor activity gear, music, high street brands and much, much more. Constant investment means that this store is always adding new services, bars, restaurants and concessions. With themed shopping experiences throughout the year, often accompanied by excellent live music and DJs, it's a fun and exciting environment to shop in.