London is a diverse and exciting city with some of the world's best sights, attractions and activities. With so much to do, it's hard to narrow down the long list of reasons to visit, but below you'll find our top 10.
Top 10 London attractions

You can't fail to be excited by London's amazing attractions. See London from above on the London Eye; meet a celebrity at Madame Tussauds; examine some of the world's most precious treasures at the British Museum or come face-to-face with the dinosaurs at the Natural History Museum.
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Free London attractions

London is home to some of the best museums and galleries in the world - many of which are free. Spend a few hours in the British Museum, Tate Modern, Natural History Museum or the Science Museum, where you can browse the permanent collections at no cost.
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Best views in London

Shopping in London

You're spoilt for choice when shopping in London; from the flagship stores on Oxford Street, to gifts and bric-a-brac at London's markets. Shop in Europe's largest urban shopping centre at Westfield Stratford, or visit an iconic department store such as Harrods or Selfridges.
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London attracts the biggest sporting events in the world, not least the Olympic and Paralympic Games. See a match in London or take a tour of the capital's spectacular sporting venues from the home of the English national football team Wembley Stadium, to Lord's Cricket Ground or Wimbledon Lawn Tennis Museum.
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London's River Thames
