From the modern London Eye to the historic Tower of London, the top 10 tourist attractions in London are a must-see on any London sightseeing trip. Even better, many London landmarks are free to visit. Use the London attractions map to find them all.
There are also plenty of kid-friendly places to visit in London. Get up close and personal with underwater creatures at SEA LIFE London Aquarium or explore the Science Museum, London's interactive hub of science and technology. Both are perfect for fun family days out in London.
You could also soak up some culture at famous cultural landmarks in London, including free museums and galleries, visit Buckingham Palace during the summer on select dates, or take the perfect picture with Big Ben – just some of the many iconic and famous places to visit in London.
The top 10 free London attractions list is based on visitor numbers: start your sightseeing in London now with these popular spots. Book tickets with visitlondon.com for the top 10 bookable London attractions.
You may need to book tickets in advance, even if entrance is free.
10 best places to visit in London and top attractions in 2025
Top 10 bookable attractions
Take a tour with one of the Yeoman Warders around the Tower of London, one of the world's most famous buildings. Discover its 900-year history as a royal palace, prison and place of execution, arsenal, jewel house and zoo! Gaze up at the White Tower, tiptoe through a medieval king's bedchamber and marvel at the Crown Jewels.
Tower Hill, City of London, London, EC3N 4AB
From £35.80
Riverside Building, County Hall, Westminster Bridge Road, London, SE1 7PB
From £39.00
Have a magical day out with a behind-the-scenes tour of the Harry Potter films at Warner Bros. Studio Tour London – The Making of Harry Potter. See firsthand the sets, costumes and props used in all the Harry Potter films and step inside some of the films' locations, including the Great Hall, Dumbledore's office and Hagrid's hut. It's the ultimate Harry Potter experience!
Studio Tour Drive, Leavesden, Hertfordshire, WD25 7LR
From £119.00
One of London's most important Unesco World Heritage Sites, Westminster Abbey plays host to many special ceremonies including coronations and royal weddings. Marvel at the impressive architecture, see the resting places of kings and queens past and visit Poets' Corner where some of the UK's most famous writers, such as William Shakespeare and Jane Austen, are buried.
Westminster Abbey, Westminster, London, SW1P 3PA
From £30.00
Make the most of your trip to London with a hop-on hop-off bus tour. Spot iconic sites with a live guide (or audio guide) and hop on and off the sightseeing buses as often as you like. Famous attractions you'll see en route include Buckingham Palace, the London Eye and St Paul's Cathedral.
London, SW1W 9SR
From £39.00
Climb aboard one of the 32 glass capsules of the London Eye for unforgettable views of some of London's most famous landmarks. Take in amazing 360-degree views as the capsule slowly rotates over the river Thames.
Riverside Building, London, SE1 7PB
From £32.00
Marylebone Road, London, NW1 5LR
From £32.00
See artwork from the world's greatest painters brought to life at FRAMELESS, the ultimate immersive digital art experience. See masterpieces from the likes of Dalí, Monet and Van Gogh enhanced using motion sensors and virtual technology and paired with composed tailored music – and immerse yourself in some of the world's most famous paintings.
FRAMELESS, W1H 7AP
From £30.00
London, EC4M 8AD
From £26.00
London, SE10 0FR
Top 10 free attractions
1. Tate Modern Free
Bankside, London, SE1 9TG
Free
As well as the permanent (and permanently fascinating!) dinosaur exhibition, the Natural History Museum boasts a collection of the biggest, tallest and rarest animals in the world. See a life-sized blue whale, a 40-million-year-old spider and the beautiful Central Hall. Some exhibitions require tickets.
Cromwell Road, London, SW7 5BD
Free
3. British Museum Free
Great Russell Street, London, WC1B 3DG
Free
4. National Gallery Free
Trafalgar Square, Westminster, London, WC2N 5DN
Free
Cromwell Road, London, SW7 2RL
Free
6. Science Museum Free
From the future of space travel to asking that difficult question: "who am I?", the Science Museum makes your brain perform Olympic-standard mental gymnastics. See, touch and experience the major scientific advances of the last 300 years; and don't forget the awesome IMAX cinema. Some exhibitions require tickets.
Exhibition Road, South Kensington, London, SW7 2DD
Free
Strand, London, WC2R 1LA
Located by the river Thames, the centre offers sweeping views of the capital from the London Eye to St Paul's Cathedral. Southbank Centre is a unique metropolitan arts centre, with acres of creative space and an extraordinary history. Includes the Royal Festival Hall, Queen Elizabeth Hall and the Hayward Gallery. Some exhibitions require tickets.
Belvedere Road, London, SE1 8XX
Horniman Museum & Gardens, 100 London Road, London, SE23 3PQ
Free
10. Tate Britain Free
Millbank, London, SW1P 4RG
Free
Frequently asked questions about London attractions
What are the top places to visit in London?
The must-visit London attractions to have on your list are:
1. Westminster Abbey: Experience the impressive architecture and discover memorials for more than 30 kings and queens buried at Westminster Abbey, one of London's most important Unesco World Heritage Sites. See the awe-inspiring vaulted ceiling and discover ancient murals during your visit.
2. National Gallery: Explore some of the greatest collections of paintings in the world and discover many artistic treasures at the National Gallery. The National Gallery is free to visit and includes access to the permanent galleries.
3. Buckingham Palace: During the summer, and on selected dates from November to December and at Easter, you can explore one of the few working royal palaces in the world. Visitors can tour the 19 State Rooms, the magnificent Grand Staircase and special exhibitions curated each year.
4. Big Ben: The Houses of Parliament's iconic clock tower, commonly known as Big Ben, is one of London's most famous landmarks. The clock tower looks spectacular during the day and at night, the four clock faces are illuminated and glisten against the backdrop of the London skyline. Tours can be booked by visiting the official UK Parliament website.
5. St Paul's Cathedral: Visit St Paul's Cathedral and explore the working cathedral steeped in history, experience breathtaking views across London from the Stone and Golden Galleries and marvel at the marble architecture throughout the historic landmark.
What is the number one London attraction?
There are so many incredible attractions to explore in the city, it can be hard to choose the best places to go to first!
London's oldest tourist attraction The Tower of London, built in 1078 AD, featured in a recent report on London's top attraction to visit. In 2022, The Tower of London welcomed two million visitors from around the world to explore nearly 1,000 years of history, the glistening Crown Jewels and to learn about its famous residents, the ravens.
What is the best way to see the sights of London?
The best way to see the sights of London is by bus tour, walking tour, bike tour or Thames river cruises! A sightseeing tour is the perfect way to experience London's top attractions and explore lesser-known areas of the city. There are so many exciting ways to explore the city and experience London sightseeing at its very best.
What are some of London's modern landmarks?
London's skyline is home to some of the world's most striking modern architecture, and in the last 50 years many landmarks have been designed and built, five of which include:
1. The Shard: Located next to London Bridge station, The Shard opened in 2013 and is Europe's largest skyscraper. The 1,017ft (309.6 meters) building contains 11,000 panes of glass and houses a hotel, several bars and restaurants, office space and a public observation deck on the 72nd floor, offering unrivalled panoramic views across London.
2. The London Eye: Opened on New Year's Eve 1999 and open to the public from March 2000, The London Eye was built in celebration of the new millennium. The idea was chosen from a host of entries to a competition held back in 1993 to create a new landmark to signify the turning of the century. Today, The London Eye is one of London's most popular attractions visited each year, offering 360-degrees of London from a cantilevered observation wheel.
3. 20 Fenchurch Street – The Walkie Talkie: 20 Fenchurch Street opened in 2015, and was soon nicknamed the "Walkie Talkie" building due to its aesthetic similarity. The glass front building curves subtly towards the Thames and unparalleled views can be enjoyed from Sky Garden situated at the top of the building. Experience the naturally ventilated garden over three levels, and visit one of the Fenchurch restaurant, Darwin Brasserie or Sky Pod Bar for delicious food and drink.
4. The Gherkin: Designed by Norman Foster, The Gherkin opened in 2004 and is primarily used for commercial office space. The unique building has a rotating glass pattern on the building's exterior, and each floor rotates by five degrees compared to the one below. Enjoy 360-degree city views in the restaurant and cocktail bar, Searcys, located on level 40 of The Gherkin.
5. Tate Modern: Since its opening in 2000, Tate Modern has become a London landmark for the stunning architecture of the building and the art from around the world that it homes. The building was originally used to house electricity generators for the Bankside power station, and now the space has been transformed into gallery spaces, from paintings and film to performance and discussions.
