Top 10 London attractions

A trip to the capital wouldn't be complete without seeing the top 10 attractions in London. Make sure to tick these top things to see in London off your list.
View of London including the Thames and Big Ben from the London Eye with a capsule in the foreground.
View from the Coca-Cola London Eye. Copyright: visitlondon.com/Jon Reid.
From the modern Coca-Cola London Eye, to the historic Tower of London, the top 10 tourist attractions in London are a must-see on any London sightseeing trip. Even better, many London landmarks are free to visit, while others are available with discounted entry or special offers when using a London Pass. Use the London attractions map to find them all.
 
There are also plenty of kid-friendly places to visit in London. Get up close and personal with underwater creatures at SEALIFE London Aquarium or explore the Science Museum, London's interactive hub of science and technology. Both are perfect for fun family days out in London.
 
You could also soak up some culture at London museums, visit the Queen at Buckingham Palace, or take the perfect picture with Big Ben, just some of the many iconic places to go in London.
 
The top 10 free London attractions list is based on visitor numbers: start your sightseeing in London now with these popular spots.
 
Don't miss out on some of London's best attractions during busy times. Book online to avoid the queues at the top 10 bookable London attractions and get fast-track tickets and easy access to London's sights.

Top 10 bookable attractions 

Warner Bros. Studio Tour London

Have a magical day out with a behind-the-scenes tour of the Harry Potter films at Warner Bros. Studio Tour London – The Making of Harry Potter. See first-hand the sets, costumes and props used in all the Harry Potter films, and step inside some of the films' locations including the Great Hall, Dumbledore's office and Hagrid's hut. It's the ultimate Harry Potter experience!

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Prices from £85.00 Book now

Hop on hop off bus tour

Book in advance for one of the bestselling London tours. Buy a 24-hour ticket and enjoy the freedom to hop on and off the sightseeing buses and explore some of London's most famous places, such as Tower of LondonBuckingham PalaceWestminster AbbeySt Paul's Cathedral and Trafalgar Square.

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Prices from £26.00 Book now

Coca-Cola London Eye

The large wheel of the Coca-Cola London Eye set against a bright blue sky
The Coca-Cola London Eye. Credit: Jon Reid. Image courtesy of Jon Reid.
The Coca-Cola London Eye is the world's tallest cantilevered observation wheel. Climb aboard one of the 32 capsules for a breathtaking experience and unforgettable views of some of London's most famous landmarks. Book ahead to skip the queues.


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Tower of London

Take a tour with one of the Yeoman Warders around the Tower of London, one of the world's most famous buildings. Discover its 900-year history as a royal palace, prison and place of execution, arsenal, jewel house and zoo! Gaze up at the White Tower, tiptoe through a medieval king's bedchamber and marvel at the Crown Jewels. Read More
Prices from £27.50 Book now

The View From The Shard

Rise high above London and see the city's iconic skyline from a unique perspective, with views stretching up to 40 miles (64km). Spot the likes of the Coca-Cola London Eye, St Paul's Cathedral and Wembley Stadium from The View from The Shard's observation deck, which sits 800ft (244m) up western Europe's tallest building.

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Prices from £27.00 Book now

SEA LIFE London

Get a taste of the deep blue sea at SEA LIFE London. Spot up to 400 species including sharks, stingrays, moray eels and clown fish at the aquarium. See stunning green sea turtles and test your nerve on the glass "shark walk". Learn more at daily talks and feeding times. Read More

Madame Tussauds

The Royal Balcony at Madame Tussauds featuring wax figures of the royal family. Image courtesy of Madame Tussauds.
The Royal Balcony at Madame Tussauds. Image courtesy of Madame Tussauds.
At Madame Tussauds, you'll come face-to-face with some of the world's most famous faces. From Shakespeare to Lady Gaga you'll meet influential figures from showbiz, sport, politics and even royalty. Strike a pose with Usain Bolt, get close to One Direction or receive a once-in-a-lifetime audience with the Queen. Read More

London Dungeon

Delve into the ancient capital’s most horrible history at the London Dungeon – experience live actors, thrilling rides and exciting special effects. Step back into the darkest of times… are you brave enough to face 90 minutes of London’s dark past?

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ZSL London Zoo

Meet the animals at ZSL London Zoo. The inhabitants include penguins, lions, meerkats, reptiles and gorillas. See the animals in action at daily talks and displays – including giraffe high tea and otter snack time.

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Prices from £22.90 Book now

Westminster Abbey

Take in the stunning architecture of this iconic London landmark and find out about the part it played in British history. Explore the setting for ceremonial events, including royal weddings, coronations and funerals. Avoid the queues by booking Westminster Abbey tickets in advance.

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Prices from £21.00 Book now

Top 10 free attractions

British Museum Free

Great Court at British Museum
British Museum - Great Court
The world-famous British Museum exhibits the works of man from prehistoric to modern times, from around the world. Highlights include the Rosetta Stone, the Parthenon sculptures and the mummies in the Ancient Egypt collection. Some exhibitions require tickets. Read More

Tate Modern Free

Tate Modern and the Millenium Bridge
Tate Modern and the Millenium Bridge
Sitting grandly on the banks of the Thames is Tate Modern, Britain's national museum of modern and contemporary art. Its unique shape is due to it previously being a power station. The gallery's restaurants offer fabulous views across the city. Some exhibitions require tickets. Read More

National Gallery Free

The crowning glory of Trafalgar Square, London's National Gallery is a vast space filled with western European paintings from the 13th to the 19th centuries. Find works by masters such as Van Gogh, da Vinci, Botticelli, Constable, Renoir, Titian and Stubbs. Some exhibitions require tickets. Read More

Natural History Museum Free

National History Museum. Photo: Jon Reid
National History Museum. Photo: Jon Reid

As well as the permanent (and permanently fascinating!)  dinosaur exhibition, the Natural History Museum boasts a collection of the biggest, tallest and rarest animals in the world. See a life-sized blue whale, a 40-million-year-old spider, and the beautiful Central Hall. Some exhibitions require tickets.

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Southbank Centre

Located by the river Thames, the centre offers sweeping views of the capital from the Coca-Cola London Eye to St Paul's Cathedral. Southbank Centre is a unique metropolitan arts centre, with acres of creative space and an extraordinary history. Includes the Royal Festival Hall, Queen Elizabeth Hall and the Hayward Gallery. Some exhibitions require tickets.

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Victoria and Albert Museum Free

The V&A celebrates art and design with 3,000 years' worth of amazing artefacts from around the world. A real treasure trove of goodies, you never know what you'll discover next: furniture, paintings, sculpture, metalwork and textiles; the list goes on. Some exhibitions require tickets Read More

Science Museum Free

From the future of space travel to asking that difficult question: "who am I?", the Science Museum makes your brain perform Olympic-standard mental gymnastics. See, touch and experience the major scientific advances of the last 300 years; and don't forget the awesome Imax cinema. Some exhibitions require tickets.

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Somerset House

Somerset House is home to London's Courtauld Gallery (currently closed for refurbishment) with its collection of Old Masters, Impressionist and Post-impressionist paintings, and The Embankment Galleries with a rotating programme of exhibitions dedicated to art, design, fashion and photography. Some exhibitions require tickets. Read More

Royal Museums Greenwich

Royal Museums Greenwich boasts a magnificent collection of four world-class attractions in a UNESCO World Heritage Site. You can enjoy free entry to the Queen’s House and its stunning displays of artwork, as well as the National Maritime Museum, where you’ll discover Britain’s fascinating seafaring history.

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Royal Academy of Arts

Explore world-class displays of art and architecture at the Royal Academy of Arts. Founded in 1768, it's the oldest fine arts institution in Britain. Free exhibitions celebrate the RA's history as a leading arts school and contemplate what makes a great artist. Some exhibitions require tickets. Read More