Olive Loves Alfie

Out of all the stores in Smug Newington, this one is definitely the most smug. Nothing says 'I've made it' more than decking your kids out in the latest trends, except maybe doing the same to your pet poodle. I'm not bitter though and when I have kids I won't have them running around the pub or doing my chores in sackcloth.

It's not just clothes either, it's a lifestyle boutique for kids.... more

I adore Olive Loves Alfie. A gorgeous range of clothes, toys, furniture and bits and pieces. Really good quality items, and everything seems to be individually sourced to get a unique mix and style.

I've trawled the children's shops in London, looking for special presents for friends and lovely kit for my two kiddies, and this is definitely the best.

You can always find something lovely... more

Great shop, if sometimes a bit pricey.

Each item is individually chosen to complement the rest of the stock, which is constantly changing.

Eclectic mix of stock from toys to shoes to art, but always a decent range and of good quality.

Great place to buy an unusual or unique gift for a child but as I say a bit pricey for everyday purchases. more

This shop is a lot of fun to browse through. I came here with the intent of picking out a present for a newborn baby, and the range and styles just boggled my mind. If you want your child to be stylishly dressed, this shop is a step in the right direction.

There is music available for kids too, along with some presents and furniture. What I really like about the place is that they stock some... more