Semmalina

Founded by Emma Forbes and Sarah Standing, Semmalina specialises in a range of clothes for children aged from 0 to 6 years of age.

Semmaline now has a large celebrity following and is famous for unusual presents for people that have everything. It sells an ever-changing range of clothes, vintage prints, nostalgic toys, old-fashioned sweets and fantastical and irresistible bits of childish kitsch.

Inside, the shop is a wonderland complete with mock trees, castle and pond, and a dressing-table cascading with glittering jewels and hair-bands.