Karl Lagerfeld

The new Karl Lagerfeld Regent Street concept store combines the brand’s aspirational and accessible luxury collections and iconic design aesthetic with cutting- edge digital technology.

The 250-sq-m flagship is the biggest Karl Lagerfeld store in Europe and is home to men and women’s ready-to-wear collections as well as accessories collections, handbags, leather goods, watches, eyewear, scarves, footwear as well as limited editions and special objects.

There is an iPad on each rail showcasing the various combinations you can put together from the selection and also There are also iPads where you can leave personal notes for Karl, and photo booths in the changing rooms where you can take pictures and apply Karl-inspired filters before uploading your selfie online