Primrose Bakery Covent Garden

A quaint and cutesy bakery offering up all different varieties of cupcakes that you could hope for. Primrose Bakery may not have much seating nor other baked goods but it offers a good pocket of sweet indulgence in the centre of London where you can satisfy your sweet tooth and have a cuppa; it gives off the feeling of being an authentic little bakery in the the middle of a village which is a... more

Delightful bakery, very friendly service, adorable atmosphere. Would recommend for a quick treat and rest stop while exploring Covent Garden. more

Adorable little cupcakery with different sweets to choose from, both large and mini cupcakes, brownies and cookies. I appreciate the pastel colors of the cupcake frosting as well as the simplistic decor, whether light sprinkles or an intricate fondant flower to top things off.

The cake is a bit on the dry side, think cornbread consistency, and just sort of crumbled in my mouth. I went with... more

I was skeptical of the other reviews before coming here but everything looked so darn good in the window so I went for it! We got a Mocha, Hot Chocolate, and slice of cake. Everything was lovely and the staff were very friendly. I would recommend coming here for a pre or post theatre snack! more

One of London's nicest bakery stops for sure.

Occasion: quiet meeting with friends, tourist spot to take someone visiting, cure for a sweet craving.

Location: very easy to find on the corner of Tavistock just before Aldwych

Atmosphere: fragrant, fresh, feminine, girly all that bodes well with the beautiful presentation of the cakes and theme. It's small and quiet inside so it's not somewhere... more