Joseph Old Bond Street

The Old Bond Street boutique, recently redesigned by Tom Dixon, was hailed as Joseph’s anti-establishment statement, challenging traditional concepts of merchandising by rebelling against its more conformist neighbours while developing and sustaining directional designers. Taking an avant-garde approach to inspiring the consumer, the concept has been acclaimed as a cutting-edge urban experience.

The Old Bond Street boutique hosts an impressive selection of brands alongside Joseph’s namesake label, supporting up and coming contemporary designers including Alexander Wang, ALC, Boy by Band of Outsiders, Forte Forte, Isabel Marant, and MSGM to name a few.