Superdry's "world flagship store" opened in December 2011 on Regent Street. Inside the four-floor space, you'll find exclusive lines and premium products only available at this particular shop.

Venue Details & Map


103/113 Regent Street
+44 (0)20 7440 5100
Public transport:
Piccadilly Circus, Underground

Yelp Reviews

8.00 out of 5
based on 8 reviews

Top 5 reviews of Superdry

5.0 out of 5
30 January 2014
by Rayan D.

One of my favourite fashion brands. I like the outfits, the colours and quality of fabrics used and the way it makes me look fit and full up to trend.

As previously mentioned by other reviewers; this Flagship Superdry Store is enormously huge, they spread out the 4 floors, numerous departments and different styles corners. Most of their stuff is unisex, so it is a bit of mix & match over... more

5.0 out of 5
18 May 2013
by Pyry Y.

This place is absolutely massive, it's spread over 4 floors!

It's a bit confusing as the stuff seem to be scattered around the shop randomly, eg. shirts are in multile locations. This doesn't really become an issue though as the staff is amazing, the best customer service I have experienced in a very very long time! more

4.0 out of 5
04 January 2013
by Daphnée A.

You're in London, walking around Regent Street, it's cold, windy and raining outside, just run to the Superdry store!

"Why should I go in?" do you ask me

- First of all, the store is HUGE (4 levels) and decorated in a new industrial look. You'll have plenty of choice there, for men & women!

- The staff is dressed up in Superdry close, so you may not always recognize them immediately but... more

4.0 out of 5
30 May 2017
by David T.

Amazing store with amazing selection. Also has customization for 1gbp per letter done in 30 mins. great location but the hours suck, closes at 8pm. more

3.0 out of 5
19 March 2013
by Chris D.

So I arrived in London and immediately started noticing all the superdry clothing that everyone was wearing. I had to find the store and check it out for myself. First... This store is HUUUUUUUUUUUUUGE. Never seen something like it before. It's kinda overwhelming actually. But the clothing appeared to be pretty good quality. This visit, I didn't walk away with anything, but perhaps the next trip! more

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