Freed sell a wide range of dance and ballet wear including leotards and footwear.

Venue Details & Map


94 St. Martin's Lane
+44 (0)20 7240 2702
Public transport:
Leicester Square, Underground

Yelp Reviews

9.00 out of 5
based on 10 reviews

Top 5 reviews of Freed

5.0 out of 5
23 March 2017
by Diana D.

If you do ballet or ballroom dancing you likely already know Freed. Their shoes are amazingly beautiful and comfortable. I went here on a Saturday afternoon looking to buy a new pair of character shoes. Luckily I got there before a huge line up of girls looking for pointe shoe fittings and adults looking for ballroom shoes free to out the door.

I couldn't find my size, but they were... more

4.0 out of 5
06 December 2014
by Gilly W.

I visited here like a total fangirl a few weeks ago. They are something of a mecca for dance shoes; ballet flats and pointe, ballroom, jazz, all of the above. They also, I learnt, make a range of small sized vintage style and wedding shoes. HUZZAH I thought, finally gorgeous shoes for my size 2.5 foot.

Unfortunately, not only am I size 2.5 but I've also got feet that resemble a small paddle;... more

4.0 out of 5
31 December 2008
by Clarissa D.

Freed sells the prettiest dancewear and shoes that I have ever seen. Every time I pass this shop I want to be a ballerina. They sell sparkly ballet shoes that are just classically beautiful. They also sell tutus that I would wear on a night out, if it was socially acceptable of course. Actually, whatever, I'm going to cop one of those £40 tutus and I'm going to rock it at G-A-Y this... more

5.0 out of 5
23 June 2017
by Michele W.

As a birthday gift to our daughter, we came here while on family vacation from the US to purchase her new pointe shoes. My husband and I were so happy and impressed with the excellent service. We walked in and were immediately greeted. The woman who helped my daughter with her fitting spent quality time with my daughter to help her get the best fit and best shoes. She assisted her in... more

5.0 out of 5
07 October 2008
by Templar

I suppose looking at me know that one would never guess I trained for the ballet. Like Topsy I just grew and grew. My friend became a Prima Ballerina with the Royal 15 I was too tall.

My first ballet shoes and character shoes came from here. We would order tights and shoes while on tour, in the Med and the Far East, from here and they would be swift to arrive.

'Frederick Freed... more

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