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NFL Kickoff at Piccadilly

NFL Kickoff at Piccadilly. Image courtesy of NFL.
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Celebrate the start of the NFL season with a free party in London’s West End. Read More


Enjoy a range of American football-themed fun at the free NFL Kickoff party on Piccadilly.

Marking the start of the NFL season and providing a warm-up to the exciting NFL London Games in the capital this year, the day-long festival includes lots of activities and entertainment on the traffic-free road. 

Join fellow NFL fans or get an introduction to the sport with interactive games and a kids zone, featuring a mini pitch and mascots. There’s also on-stage entertainment and headline music act, The Vamps, to enjoy.

Take the chance to also meet NFL legends in the NFL UK Theatre, where you can ask your favourite players to sign merchandise that’s available to buy on the day. 

Alongside the fun activities, there’s plenty of American food to try, with specialities hailing from the regions where the teams playing in London this year are based.

Download the NFL Event Pass App to make the most of your experience on the day, as well as at NFL UK events throughout the year.

Venue Details & Map


Public transport:
Green Park or Piccadilly Circus

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