Official Visitor Guide

Hero Hirsh Paxton & Whitfield

What does it take to be an official cheese supplier to the Queen? Delve into the history and heritage of one of London’s oldest cheesemongers with the manager of Paxton & Whitfield’s Jermyn Street branch. Watch and share Hero’s London story as she tells of the artisan cheese store’s proud 200-year record as Royal Warrant holder from supplying the rich and famous to advising on the perfect cheese board.

About St James's

St James's is characterised by its beautiful shop fronts and crafted goods, the masterpieces hanging in its leading galleries and an unmatched reputation for personal service. Defined by its four corners— Trafalgar Square, Piccadilly Circus, Green Park and Buckingham Palace— St James's is a luxury quarter in the centre of London.

At the right hand of royalty and Westminster, its heritage has produced a unique environment for the modern shopper. Highlights include the home of British shirtmaking — Jermyn Street; London's oldest cheesemongers — Paxton & Whitfield; London's first wine and spirit merchants — Berry Bros & Rudd; perfumers now in their ninth generation — Floris; and the highest concentration of royal warrant holders in the capital.

Exceptional dining can be found throughout the area, notably at The Wolseley and Michelin-starred 7 Park Place, in addition to eateries such as Villandry and Boulestin.

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