Find your dream trip to London in our guide below. Tick off your favourite attractions and get your culture fix in one go with our five top itineraries.
Best for Selfie-Seekers
You're a big deal on social media. You love to get snap-happy and share your experiences with the world. You want the most exciting, cool and Instagram-friendly things to do in London.
As someone who wakes each day with your mobile phone tightly in your hand, ready to capture that perfect photo, you’ll be staying at the boutique Radisson Blu Edwardian New Providence Wharf Hotel. Not only was the hotel used in James McAvoy's film, Welcome to the Punch, but you can eat breakfast and take photos of the view across the Thames at the same time.
For your cultural itinerary for the day you'll:
- Check out the latest temporary exhibition at the Museum of London Docklands
- Hire a Santander Cycle and bike your way along the canals
- Discover fresh new treasures on an Alternative London street art tour
- Shop for quirky gifts in Spitalfields Market
- Try one of those famous curries on Brick Lane
- Go Up at The O2, where you can climb over its famous white roof
- See your favourite band play at The O2 Arena
- Take the Emirates Air Line cable car just so you can take pictures of London from above
Best for Bucket-Listers
You're only in London for a short time and it might be a while before you come back (hopefully not). This means you want to see the big, BIG attractions. You’ve made a list and you’re determined to stick to it.
You’re up well before breakfast to make sure you see the early morning sun rise behind Tower Bridge. As you’re near the Tower of London, you make sure you’re first through the door when they open the gates so you can see the Crown Jewels and those famous Beefeaters.
The rest of your cultural itinerary for the day includes:
- Catching a MBNA Thames Clipper down river to Tate Modern
- Walking along the South Bank to the Coca-Cola London Eye…
- from which you have great views across to the Houses of Parliament and Big Ben
- Lunch in Central London is at Scoff & Banter because it's quick and very near…
- the British Museum, the number one attraction in the UK, and home to the Rosetta Stone and the Egyptian mummies
- Explore the Kensington museum quarter so you can tick off the Victorian and Albert Museum, the Science Museum and the Natural History Museum
- Book ahead for pre-theatre dining and then head off to a West End show
Best for Romantic Couples
You want luxury, decadence, hidden gems and special, one-off experiences. Beautiful views are very much on your agenda because you want to whisper sweet-nothings to one another.
You want to spoil your loved one and make your visit to London unforgettable. Stay in bed a little longer and lap up the 5-star luxury at the ultra-stylish May Fair Hotel with some relaxation time at the May Fair Spa.
Your cultural itinerary will be a refined selection of some of these romantic ideas:
- The View From the Shard offers unrivalled vistas across London; or for even more extravagant views, book a flight with London Helicopter
- Wander through the beautiful gardens at Hampton Court Palace
- Marvel at some of the masters on display at the National Gallery
- Sip a glass of something decadent at one of London's best champagne bars
- Book a table at Clos Maggiore, one of London’s most romantic restaurants
- Come close to tears (of joy) during a performance at the Royal Opera House
Best for Families
You love being a parent and your kids love you even more when you keep them entertained. You want to see your children's eyes light up with excitement during their first experience of the big city.
As a family, finding things to do in London is all about fun, interactive and memorable moments that you can reminisce about in years to come.
A cultural family day out in London will be a combination of some of the following ideas:
- No child should leave London without a visit to Hamleys toy store
- Relive your favourite scenes from the movie at Shrek’s Adventure! London
- Get hands-on at the Science Museum and the London Transport Museum
- See the impressive street performers in Covent Garden
- Come face-to-face with nature at the SEA LIFE London Aquarium and ZSL London Zoo
- Enjoy delicious treats with the Matilda afternoon tea, which includes a ticket to see the award-winning West End musical at the Cambridge Theatre
Best for Fashion Lovers
You hunger for the next big look. If it’s not stylish, you don't want to know. For you, London's streets are runways, along which you can strut your stuff.
London is the home of fashion and you want to find that perfect outfit before someone else does. Design is as important to you as the air you breathe so being seen in London’s most fashionable places is the only option.
A cultural day out in London for a glamour queen like you will involve many of these ideas:
- Snap pictures of absolute classics at the Design Museum
- Take afternoon tea in a classy hotel
- Choose between the Liberty in Fashion or Shoes: Pleasure and Pain exhibitions (or do both!)
- Shop under one roof at Westfield London or Westfield Stratford City, Europe’s largest shopping mall
- Shop in the West End around Piccadilly, Covent Garden, Carnaby Street, Oxford Street and New Bond Street
- Restore your energy levels with dinner at Steak and Lobster
- Take in one of the Top 10 musicals
- Enjoy a nightcap at one of London’s luxury cocktail bars