In London's huge January sales, prices are slashed on clothing, electronics, home furnishings and everything in between. Armed with a sensible pair of shoes and a determined attitude you can bag yourself some amazing bargains.
Many high street stores start their sales immediately after Christmas - either on Boxing Day, or the day after that. Latecomers risk missing out on the best bargains so most shoppers make sure they get there early to be one of the first through the doors.
But don't despair if you were not in town on the opening day of a particular sale. Most sales last into the middle of January and you'll find there are additional price cuts in the final few days.
Public transport is limited on Boxing Day and New Year's Day (1 January) so make sure you plan your journey in advance.
Christmas and Boxing Day Sales: Preparation is Key
Plan your shopping trip and think tactically. You might choose to target a particular shopping destination, such as the West End, Covent Garden or Westfield. See where some of the big sales are on our Pinterest map.
Department stores are always a safe bet for the savvy bargain hunter as everything can be found under one roof. Plus there's a chance to grab a coffee if you start to feel tired.
Now is the ideal time to invest in some designer threads. Splash out at trendy Kings Road boutiques or on the luxury labels of Bond Street. There'll be plenty of bargains to be found on Oxford Street and Regent Street, and in areas like Seven Dials, Carnaby and Covent Garden. Alternatively, stock up on cheap gadgets: Tottenham Court Road is a great place for computers and electronics.
January 2015 Sale Dates: Dec 2014-Jan 2015
Most London department stores start their post-Christmas sales this year on either 26 or 27 December. Some of the big names having sales include:
• Debenhams: From 26 Dec
This flagship store offers reductions on everything from accessories to furniture
• Fenwick: From 27 Dec
This Bond Street store offers huge savings on fashion, accessories and homeware
• Fortnum & Mason: From 27 Dec
London's most luxurious food emporium offers up a hearty sale
• Harrods: From 26 Dec
The iconic Knightsbridge store's winter sales are famous for big savings on luxury goods
• Harvey Nichols: From 26 Dec
The chic department store offers shoppers impressive reductions
• House of Fraser: From 26 Dec
Shop at this department store for huge savings on everything from electricals to fashion
• John Lewis: From 27 Dec
The popular department store boasts that it's "never knowingly undersold"
• Liberty: From 26 Dec
Treat yourself to some Liberty luxury at discount prices
• London Designer Outlet: From 26 Dec
This brand new shopping destination offers up to 70% off all year round
• One New Change: From 26 Dec
Enjoy bargains at 60 stores at this City-based shopping mall
• Peter Jones: From 27 Dec
Shop in comfort and style at the much-loved department store
• Selfridges: From 26 Dec
At Selfridges you'll find six floors of sale-packed shopping. Style at a snip of the price!
• Westfield London: From 26 Dec
Head to Shepherd's Bush to snap up clothes, shoes, electronics and more at low prices
• Westfield Stratford City: From 26 Dec
Head East for bargains at more than 200 stores under one roof