London Menswear Map - Heritage Trail

Use this map to explore the evolution of men's fashion in London over 300 years.

Follow in the footsteps of kings, aristocrats, rebels and bohemians and explore some of the historic places that have put London's menswear on the map as a world centre of style and innovation.

Download a PDF of the LC:M London Menswear Map [PDF 1.2MB]

Paul Smith

Paul Smith's classic and contemporary designs playfully subvert the meaning and associations of Englishness.

Burberry Flagship

Visit London's largest ever Burberry Store on Regent Street. The Burberry World Live Flagship seamlessly blurs the physical and the digital

National Portrait Gallery

The National Portrait Gallery holds a collection of the portraits of famous British men. Its 16th to 20th century galleries offer a rich survey of formal and elite fashion, including examples of 17th- and 18th-century waistcoats and 19th-century three-piece suits featured in the portraiture of the period.


Menswear in the basement and haberdashery on the 3rd floor give insight into Liberty's contribution to contemporary menswear and the firm's history of graphic floral prints.


Of all London's historic fashion districts, none has retained its temporal resonance as much as Carnaby Street. Between 1963 and 1970, John Stephen, Lord John and Take 6 were names synonymous with a style and attitude in modern menswear which has become emblematic of 1960s sub-cultural exuberance.

Nelson's Column

Erected in 1843, Nelson's Column is one of London's most iconic monuments built to commemorate Admiral Horatio Nelson, who died at the Battle of Trafalgar in 1805. James Gieve worked in the company in Portsmouth who designed his uniform for the Battle of Trafalgar, while his hat was designed by heritage British brand Lock & Co.


The Wellington boot, first invented by Hoby's of St James's for the first Duke of Wellington presides as the outdoor footwear of choice. Today, Britain's leading manufacturer of Wellington boots is Hunter and can be found at Cordings of Piccadilly.

Lock & Co

James Lock & Co is the oldest hat shop in the world, as well as being one of the oldest family owned businesses still in existence.

Beau Brummel

Erected in 2002, a statue of Beau Brummell stands at the Jermyn Street entrance of Piccadilly Arcade with the inscription "To be truly elegant one should not be noticed".

Turnbull & Asser

Turnbull & Asser enjoy a prestigious heritage as a gentleman's shirt maker and tailor, and have dressed world leaders, entertainers, captains of industry, royalty and style icons, including James Bond.

Savile Row

Savile Row's reputation is built on bespoke tailoring. With a heritage that stretches back to the late 18th century, this has been the home of notable companies including Anderson & Sheppard, Bernard Wetherill, Huntsman, Kilgour, Norton & Sons, Richard Anderson, Richard James, and Timothy Everest.

Henry Poole & Co

The acknowledged "Founders of Savile Row" and creators of the Dinner Suit, the company has remained a family-run business since their establishment in 1806.

Gieves & Hawkes

The pre-eminent English tailors, Gieves & Hawkes united on Savile Row to combine 200 years' experience with their individual reputations for fine bespoke garments and quality military tailoring.

Hardy Amies

In 1946, Hardy Amies, then the Queen's couturier, injected an air of fashionability into the tailoring traditions of Savile Row.

Front of Kensington Palace and its gardens

Kensington Palace

See the Royal Ceremonial Dress Collection, containing men's court dress and hundreds of court uniforms dating from the 18th century onwards. The Collection also includes royal garments worn by Charles I, William III and the Duke of Windsor.

Vivienne Westwood

The pioneer of the punk look in the 1970s, Vivienne Westwood is now part of the international fashion elite and has become something of a national treasure. Her designs are immediately recognisable for their immaculate cut, eccentric design and voluminous use of fabric.