London offers you a fabulous choice of British designers – whether you want to visit their flagship stores or see them all together in one of London's department stores.
Many of the designers below have studied or lived in London, cementing its place as one of the world's most creative cities.
Londoner Alexander McQueen was known for intricate tailoring that juxtaposed strong and fragile fabrics. Since his death, the fashion house has developed under Sarah Burton (the woman responsible for Kate Middleton's wedding dress). Shop for McQueen creations at the Bond Street flagship, or at the more affordable McQ on Dover Street.
One of London's hottest tailors, Ozwald Boateng has been credited with shaking up Savile Row and has cut stylishly modern suits for the likes of Jude Law, David Bowie, Mick Jagger and Robbie Williams. Showing off Boateng's signature sharp cuts and colours, his flagship store is a shrine to beautiful and dazzling bespoke tailoring.
British luxury fashion house Burberry is perhaps best known for its striking, much-copied tartan. It's also famous for its iconic trench coat, invented by founder Thomas Burberry. Holder of Royal Warrants, the brand has used famous faces such as Kate Moss, Agyness Deyn and Emma Watson to model their goods.
Since leaving French fashion house Chloé, London-born Stella McCartney has gone from strength to strength. She's now Britain's hottest celebrity designer and even designed the 2012 Olympic kit for Team GB. For classic Stella chic and a relaxed browsing experience, visit the Bruton Street flagship store or the newer Fulham Road branch.
The Conran Shop
Londoner Terence Conran is a furniture and homewares designer and restaurateur who started the Habitat chain in the 1960s. His products are sold in many stores in London, but for the best Conran experience, head to The Conran Shop in famous Michelin building on Fulham Road, or to the Marylebone store.
For quirky handbags and accessories head to Lulu Guinness. From her famous lips purses, to poodle-print tote bags, Lulu Guinness's cute designs are mini pieces of art. There are three Lulu Guinness stores in London (in Knightsbridge, The City and Burlington Arcade) and you can also find the brand in major department stores.
Italian Vogue described milliner Stephen Jones' hats as the most beautiful in the world. The British designer has created hats for Dita von Teese and Kylie Minogue and even has his hats on display at Kensington Palace. See the full current collection or book a consultation at his store in Covent Garden.
Rigby & Peller
Her Majesty's corsetière has been in business since 1939. If you have the right bank balance, you can have exactly the right bra as the company prides itself on its expert fitting service. Rigby & Peller offers a bespoke service and also carries an impressive collection of ready-to-wear lingerie and swimwear.
The king of British men's fashion is Sir Paul Smith and his label celebrates classic British tailoring with a twist. The trademark bright striped shirts and loud cufflinks, wallets and accessories are instantly recognisable. Pick up mens and womenswear as well as watches, fragrances, furniture and more at Paul Smith stores all over London.
Born and raised in Somerset, Alice Temperley is the quintessential English rose. Intricately beaded and embroidered dresses have become the Temperley trademark. Sister brand Alice by Temperley contains funkier pieces (and they're cheaper too). Visit the Temperley London store in Notting Hill.
Irish milliner Philip Treacy designed no fewer than 36 of the stunning hats worn at Catherine Middleton and Prince William's wedding. As well as bespoke hats and hair pieces, his Belgravia boutique also sells a selection of haute couture accessories. Treacy was awarded an honorary OBE for services to the British fashion industry in 2007.
The pioneer of the punk look in the 1970s, Vivienne Westwood is now part of the international fashion elite and has become something of a national treasure. Her designs are immediately recognisable for their immaculate cut, eccentric design and voluminous use of fabric.