Top 10 Toyshops in London

Discover London's fantastic array of shops selling a wide range of children's toys, from retro board games and puppets to cool gadgets and educational toys.

Find our top 10 London toyshops below, or see our complete list of London toyshops for even more places to buy kids’ toys.

Hamleys

Founded in 1760 as a small toyshop, Hamleys moved to its present location in Regent Street in 1881. Today it's London's most famous toyshop, with seven floors filled with every conceivable toy from all the popular brands. Even the nurseries and playrooms of the Queen and her children have been stocked from this extraordinary shop.

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The Harry Potter Shop

Designed to look like Ollivander's wand shop from the Harry Potter books, this magical shop is home to all the Harry Potter merchandise a fan could want. As well as collectibles like wands, time turners, Triwizard cups and Horcruxes, the shop also stocks smaller items like board games and mugs.
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The Disney Store

Visit the largest Disney store in Europe on Oxford Street. Its glass shopfront contains an 81-metre-high (267-feet-high) princess castle with an animated clock: see princesses appear at the windows and watch Tinkerbell fly across the walls throughout the day. Be amazed as many more magical happenings unfold inside.

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LEGO Store London Leicester Square

As the largest LEGO store in the world, this huge shop in Leicester Square is a must-visit for LEGO fans of all ages. All major LEGO ranges are stocked here, plus you can see a replica Elizabeth Tower (Big Ben) made of LEGO and meet a LEGO William Shakespeare!

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Benjamin Pollock's Toyshop

Benjamin Pollock's Toyshop was established in London's Hoxton back in 1856. The shop moved to Covent Garden in 1980 and today still sells the same paper toy theatres it always has. You can also find marionettes, glove puppets and other traditional toys with a theatrical theme.

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Honeyjam

Toyshop Honeyjam takes its name from those of its founders: model Jasmin "Jam" Guinness and Honey Bowdrey. The shop, located just off Portobello Road, sells quirky and traditional toys, with fairtrade and eco-friendly toys sharing shelf space with retro and vintage favourites.

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Semmalina

Started by two sisters – TV presenter Emma Forbes and journalist Sarah Standing – the Semmalina toyshop now has a celebrity following. The bright store sells a range of classic and vintage toys, clothes and dressing-up costumes. It's also home to the Starbags party bag service, which caters for grown-up events as well as kids' parties.

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Puppet Planet

Head to Puppet Planet in Clapham for puppets on strings, puppets on rods and glove puppets from across the globe. Put on a play in this magical shop's small theatre or commission a "lookalike" marionette for a really unique gift. Also on sale are puppet-inspired jewellery and cards. 

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Sylvanian Families

Sylvanian Families' official London shop in Highbury, North London, stocks an amazing array of Sylvanian Families toys, including cute creatures, buildings, furniture, vehicles and more. You'll find the full UK range, plus discontinued lines and items imported from Japan and America.

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Science Museum Shop

Creative kids of all ages will love the Science Museum Shop, with its wonderful offer of fun gadgets, hands-on kits and science toys, from science putty and voice transformers to books and telescopes. Adults can also shop for homewares and tech gadgets. Look out for in-store demonstrations, when you’ll see toy aeroplanes and the like swooping overhead.

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