London's high streets are packed with fantastic shops where you can get the latest fashions without a designer price tag.
This low-budget brand is massively popular with dedicated followers of fashion. Stock changes constantly and you'll often find designer-inspired pieces appearing on the rails just weeks after their catwalk debut. The two biggest Primark stores in London are both on Oxford Street, one at the Marble Arch end, and the new flagship near to Tottenham Court Road.
A favourite with celebrities and their stylists, Topshop has a huge range of cheap clothes and accessories. Fashion icon Kate Moss is such a big fan that she's even designed her own range for the store. The flagship store at Oxford Circus is the ultimate shopping experience. Spread over four floors, you'll find a vintage section, designer collections, tall and petite ranges, accessories, shoes, menswear and more.
Blending designer looks with low prices, Zara's clothes are well-cut and stylish. Its understated pieces have become a favourite in the fashion world, with the Duchess of Cambridge, Selena Gomez and Coleen Rooney among its fans. The Spanish chain is at the higher end of the budget market, but it is still a great place to pick up a bargain, particularly smarter clothes and suits.
American retailer Forever 21 arrived in London in 2011 and now has two stores, on Oxford Street and at Westfield Stratford. The brightly lit shops are packed with clothing, offering everything from basic T-shirts, to dresses, to high fashion looks straight off the catwalk – all at low prices.
For high street trends at low prices, head to New Look. It's great for wardrobe essentials like jeans and tops, and you'll find some of the best-priced shoes and boots on the high street. New Look also stocks its own range of jewellery, offering on-trend pieces at great prices.
A determined hunt through the endless rails at TK Maxx is sure to bag you some bargains. Their philosophy is to offer big labels at small prices on everything from fashion to homeware. The flagship branch at Charing Cross offers four floors of bargains to search through, and an estimated 5,500 pairs of shoes for sale! There are daily deliveries of new stock, so one visit is never enough.
For high fashion on a budget, head to H&M. You'll find good quality essentials at great prices, plus plenty of colourful, on-trend pieces. H&M has also proved its fashion credentials by collaborating with designers and celebrities including Lanvin, Donatella Versace, Jimmy Choo, David Beckham and Madonna on exclusive collections. Stock varies from branch to branch, but menswear, maternity, childrenswear and plus size collections are available. H&M's Oxford Street flagship store was relaunched in March 2013 with a shoe zone, chill out lounge and 80 changing rooms.
Japanese clothing company Uniqlo is great for chic casuals, like a cheap Gap. Stock up on funky tops, trousers, knitwear and outerwear in the latest colours. Uniqlo has a rapidly changing range of designer T-shirts, most recently working with Irish designer Orla Kiely. If your style is casual but funky, check it out.
To get an edgy look that won't break the bank, head to River Island. The clothes range from studded jackets, to jumpsuits, to tribal prints. You'll also find plenty of funky accessories and shoes. Pop star Rihanna has even designed her own collection for the chain.
Dorothy Perkins and Burton
If you're looking for stylish wardrobe staples at reasonable prices, try Dorothy Perkins. The store offers basics such as jeans, cardigans and smart workwear. You'll also find a great range of cute dresses, and a tall, petite and maternity range. Accompanying most branches is the menswear arm, Burton, offering a good range of affordable trousers, shirts, t-shirts and suits.