4 out of 5 Based on 34 reviews

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43 - 45 Charlotte Street
+44 (0)20 7580 7990
Public transport:
Goodge Street, Underground


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4 out of 5 based on 34 reviews

Top 5 reviews of Yog

5.0 out of 5 22 October 2013
by Rachel B.

This place is such a find. I've been searching for a guilt-free dessert fix and this definitely hits the spot. Good price, tasty and you feel good after. Always so fun choosing the various toppings and for students you can enjoy discount too as my younger sister tells me. Can't wait until my next yog!more

3.0 out of 5 15 October 2013
by Emmie J.

My story begins on a cold night (last night). I really wanted to try yog. My desire was strong and I went and got a coconut yog with strawberries. And it was delicious. My friends thought I was crazy with my frozen dessert, walking down cold cold goodge street at 9pm in October but I had no regrets.

Until I reached goodge street tube...standing in the well lit lift I suddenly realised that...more

3.0 out of 5 29 May 2013
by Carrie B.

Decent, but not great.

I've tried the chocolate, pomegranate, and natural flavours. The chocolate is a very dark, bitter chocolate. As a friend said, "Cadbury's Milk, this isn't."

The pomegranate was good, very smooth, but I ended up going with the natural because I like its tartness. While the natural has a good flavour, it tastes a bit icy (this is my second time here, and I remember...more

3.0 out of 5 28 May 2013
by Grant T.

So Yog means Yogurt (or Yoghurt if you're British), and that's exactly what you get here: Frozen Yogurt. As frozen yogurt goes, it's decent. They usually have a pomegranate flavor which they seem to go on about (although I preferred the mango). The chocolate flavor was super dark and bitter, but the other half seemed to like it.

They also give you a free topping. Unfortunately the topping...more

5.0 out of 5 11 October 2009
by Yee Gan O.

I missed the "I love Yog" free sample day as I was still on holiday but today, I took the opportunity to wander up Charlotte St to see if I could finally find my defining London fro-yo moment

Well, I might just have. Yog is actually the second shop in the chain, the other being in Brent Cross shopping centre. Unfortunately, it isn't self serve but this particular fro-yo concept hasn't...more