Run and Become


A specialist running shop, stocking everything a runner might need, and with an expert fitting service to find exactly the right shoe for each individual.

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Venue Details & Map

Run and Become

42 Palmer Street
+44 (0)20 7222 1314
Public transport:
St. James's Park, Underground
Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app
Yelp Reviews


5 out of 5 based on 2 reviews

Top 2 reviews of Run and Become

5.0 out of 5 22 January 2015
by Uri B.

Great service. Very professional.

Priceless advice. You may get cheaper shoes online, but you're not going to get the ones perfect for you. Here they will let you try 4-5 shoes and run in them on actual pavement before you choose.more

5.0 out of 5 19 November 2014
by Chris R.

Nice selection and helpful staff -- they are quite knowledgable and really help you find the right shoes and kit (I appreciated this after coming from another sports store where they either ignored me or tried to push shoes on me blindly).

They seem to know the mechanics of running and will suggest shoes and take you outside to watch you run in them to see what fits and works the best. This...more

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