Run and Become


A specialist running shop, stocking everything a runner might need, and with an expert fitting service to find exactly the right shoe for each individual.

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Venue Details & Map

Run and Become

42 Palmer Street
+44 (0)20 7222 1314
Public transport:
St. James's Park, Underground
Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app
Yelp Reviews

5 out of 5 based on 5 reviews

Top 5 reviews of Run and Become

5.0 out of 5 22 July 2015
by J T.

When buying shoes I always have one part of the foot that is troublesome for comfort. The salesperson spotted that immediately without me pointing it out and chose a selection that focused on a stretched fit in that area. I have been buying athletic shoes for a very long time and that is the first time someone was attentive and knowledgeable enough to spot the problem and provide a selection...more

5.0 out of 5 9 March 2015
by Will T.

I have feet, but aside from that my knowledge of running is very slim.

The staff here are incredibly helpful, they analyse your gait by getting you to run up and down in the street (maybe best to do this on a quiet day if you get embarrassed).

Within a few metres they'll be able to tell you pretty much exactly what you need. Once this is done you can try on a 4-5 pairs and see what works best...more

5.0 out of 5 22 January 2015
by Uri B.

Great service. Very professional.

Priceless advice. You may get cheaper shoes online, but you're not going to get the ones perfect for you. Here they will let you try 4-5 shoes and run in them on actual pavement before you choose.more

5.0 out of 5 19 November 2014
by Chris R.

Nice selection and helpful staff -- they are quite knowledgable and really help you find the right shoes and kit (I appreciated this after coming from another sports store where they either ignored me or tried to push shoes on me blindly).

They seem to know the mechanics of running and will suggest shoes and take you outside to watch you run in them to see what fits and works the best. This...more

4.0 out of 5 17 January 2013
by Kate S.

Run and become are a great resource, particularly for quite new runners, like me. The staff are all really knowledgeable and passionate about running and always happy to help. Whether you need a new pair or trainers, or advice as to how to wear a running ruck-sack, this is the place to go!more

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