James Smith & Sons


James Smith founded his umbrella firm in 1830 and the shop has been selling umbrellas in London ever since. The shop also sells ceremonial sticks and walking sticks.

With a facade that has hardly changed since the 1860s, entering this quaint old shop is like stepping back in time. Smith and Sons' staff still manufacture umbrellas using the same techniques as their predecessors in the 19th century, and still sell their canes, maces and brollies to gentry, military and royalty.

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Venue Details & Map

James Smith & Sons

53 New Oxford Street
+44 (0)20 7836 4731
Yelp Reviews

4.0 out of 5 based on 32 reviews

Top 5 reviews of James Smith & Sons

4.0 out of 5 16 October 2016
by Jonathan L.

definitely overpriced for umbrellas, but they are high quality and a classic family-owned stored in UK. great for souvenirs as you can only buy them in London. they have a online site but do not sell.more

4.0 out of 5 14 August 2016
by Merrill A.

I visited the store in August 2016, and purchased 3 umbrellas. One was a wooden shaft umbrella for 320 pounds, another was a city umbrella for 225 pounds, and the third was a Knirps folding umbrella which seemed very handy. The merchandise was beautiful, and the shop was all I expected. I found the staff helpful and informative. My only disappointment is that the beautiful umbrellas I...more

4.0 out of 5 3 August 2015
by Kevin C.

Picture it: pouring rain in London and no umbrella. We stopped and and 2 dapper gents showed us around and suggested a few umbrellas. We settled on a £22 Cath Kidston for our daughter. Pricey, but the staff are very congenial and knowledgeable.more

1.0 out of 5 18 July 2015
by Ruth S.

Wonderful store, fabulous stock. But OHHHH NOOOO, don't try to send a gift from the store. They didn't send out my gift for two weeks. When I checked back at the store after 13 days, they showed me the gift wrapped for sending, still sitting in the store with a promise it would be sent that day. It would be another day till it would actually sent out. When I sent a request for an...more

5.0 out of 5 23 November 2014
by John N.

I do not think I have given anyplace five stars before, but this place deserves it. A store dedicated to umbrellas; who knew? I am an avid outdoorsman, and I use my umbrella all the time. Whether it is raining or blazing hot, an umbrella is a great thing to keep handy. I am used to catching grief for my umbrella, especially when it is sunny, but that is because I am a Scoutmaster and work...more

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