James Smith & Sons


James Smith founded his umbrella firm in 1830 and the shop has been selling umbrellas in London ever since. The shop also sells ceremonial sticks and walking sticks.

With a facade that has hardly changed since the 1860s, entering this quaint old shop is like stepping back in time. Smith and Sons' staff still manufacture umbrellas using the same techniques as their predecessors in the 19th century, and still sell their canes, maces and brollies to gentry, military and royalty.

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Venue Details & Map

James Smith & Sons

53 New Oxford Street
+44 (0)20 7836 4731
Yelp Reviews

4.0 out of 5 based on 30 reviews

Top 5 reviews of James Smith & Sons

4.0 out of 5 3 August 2015
by Kevin C.

Picture it: pouring rain in London and no umbrella. We stopped and and 2 dapper gents showed us around and suggested a few umbrellas. We settled on a £22 Cath Kidston for our daughter. Pricey, but the staff are very congenial and knowledgeable.more

1.0 out of 5 18 July 2015
by Ruth S.

Wonderful store, fabulous stock. But OHHHH NOOOO, don't try to send a gift from the store. They didn't send out my gift for two weeks. When I checked back at the store after 13 days, they showed me the gift wrapped for sending, still sitting in the store with a promise it would be sent that day. It would be another day till it would actually sent out. When I sent a request for an...more

5.0 out of 5 23 November 2014
by John N.

I do not think I have given anyplace five stars before, but this place deserves it. A store dedicated to umbrellas; who knew? I am an avid outdoorsman, and I use my umbrella all the time. Whether it is raining or blazing hot, an umbrella is a great thing to keep handy. I am used to catching grief for my umbrella, especially when it is sunny, but that is because I am a Scoutmaster and work...more

5.0 out of 5 6 September 2014
by Raul P.

Great place to get a souvenir from London. It is really hard to find an original and unique store while traveling. This store is both. For those traveling to London I suggest visiting this store for a cool experience and a great souvenir to take back home. If I ever go back to London, I will definitely get another james smith and sons umbrella.more

5.0 out of 5 5 October 2009
by Yee Gan O.

At a time when the high streets are turning into chain-dominated clones of one another, coming across this shop is such a refreshing experience that it made me want to shout for joy.

I wasn't looking for an umbrella but happened to spot it while walking to Tottenham Court Road. The words 'Established 1830' were enough to draw me in and wow! You can't help but gawp at the array and...more

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