James Smith & Sons


James Smith founded his umbrella firm in 1830 and the shop has been selling umbrellas in London ever since. The shop also sells ceremonial sticks and walking sticks.

With a facade that has hardly changed since the 1860s, entering this quaint old shop is like stepping back in time. Smith and Sons' staff still manufacture umbrellas using the same techniques as their predecessors in the 19th century, and still sell their canes, maces and brollies to gentry, military and royalty.

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Venue Details & Map

James Smith & Sons

53 New Oxford Street
+44 (0)20 7836 4731
Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app
Yelp Reviews


4 out of 5 based on 29 reviews

Top 5 reviews of James Smith & Sons

5.0 out of 5 23 November 2014
by John N.

I do not think I have given anyplace five stars before, but this place deserves it. A store dedicated to umbrellas; who knew? I am an avid outdoorsman, and I use my umbrella all the time. Whether it is raining or blazing hot, an umbrella is a great thing to keep handy. I am used to catching grief for my umbrella, especially when it is sunny, but that is because I am a Scoutmaster and work...more

5.0 out of 5 6 September 2014
by Raul P.

Great place to get a souvenir from London. It is really hard to find an original and unique store while traveling. This store is both. For those traveling to London I suggest visiting this store for a cool experience and a great souvenir to take back home. If I ever go back to London, I will definitely get another james smith and sons umbrella.more

2.0 out of 5 23 October 2013
by Delphine H.

I was looking for an original and lovely umbrella in London. I discovered James Smith & Sons through the internet and felt quite confident with the nice reviews. The shop is very nice, old fashion, with varied and exciting choices of umbrellas. A very nice atmosphere!

At first, I wanted to test the store and therefore decided to start by one of their cheaper model, which costs £20.... . For...more

3.0 out of 5 10 January 2012
by Kali M.

Fantastic. Overpriced, of course, but so fun.

Hubby bought a little foldable, probably the cheapest one in the shop. I was in love with a plaid hook handled one... The handle looked like what a hobbit would have on his umbrella. Adorable. £175, otherwise I may have been tempted.

Unfortunately, my husband's umbrella started having intermittent technical difficulties a few days later....more

5.0 out of 5 14 November 2011
by Dave S.

If you need an umbrella, go here! Really it's that simple. You would be hard-pressed to find a larger selection of umbrellas and walking canes anywhere in London (and perhaps anywhere in the UK or quite frankly anywhere in the world). The James Smith & Sons shop is a gem of a store, cramming in nearly 200 years of umbrella making into one small shop near Oxford Street.

The sales staff are...more

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