James Smith & Sons


James Smith founded his umbrella firm in 1830 and the shop has been selling umbrellas in London ever since. The shop also sells ceremonial sticks and walking sticks.

With a facade that has hardly changed since the 1860s, entering this quaint old shop is like stepping back in time. Smith and Sons' staff still manufacture umbrellas using the same techniques as their predecessors in the 19th century, and still sell their canes, maces and brollies to gentry, military and royalty.

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Practical Information

53 New Oxford Street, Holborn, WC1A 1BL

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+44 (0)20 7836 4731

Book a taxi on +44 (0)844 556 0706 or with London's biggest car service app

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Venue Details & Map

James Smith & Sons

53 New Oxford Street
+44 (0)20 7836 4731


4 out of 5 based on 27 reviews

Top 5 reviews of James Smith & Sons

2.0 out of 5 23 October 2013
by Delphine H.

I was looking for an original and lovely umbrella in London. I discovered James Smith & Sons through the internet and felt quite confident with the nice reviews. The shop is very nice, old fashion, with varied and exciting choices of umbrellas. A very nice atmosphere!

At first, I wanted to test the store and therefore decided to start by one of their cheaper model, which costs £20.... . For...more

5.0 out of 5 14 November 2011
by Dave S.

If you need an umbrella, go here! Really it's that simple. You would be hard-pressed to find a larger selection of umbrellas and walking canes anywhere in London (and perhaps anywhere in the UK or quite frankly anywhere in the world). The James Smith & Sons shop is a gem of a store, cramming in nearly 200 years of umbrella making into one small shop near Oxford Street.

The sales staff are...more

4.0 out of 5 1 November 2009
by Corinna H.

James Smith & Sons is THE umbrella, stick and whip manufacturers in London. Coming here is a step back in time to an era when dandies and flaneurs roamed the streets. It's been going for over 175 years and the Victorian interior looks like it may well be the original. The vast array of beautiful hand made pieces available here are for people who like to enjoy the finer things and life are...more

5.0 out of 5 5 October 2009
by Yee Gan O.

At a time when the high streets are turning into chain-dominated clones of one another, coming across this shop is such a refreshing experience that it made me want to shout for joy.

I wasn't looking for an umbrella but happened to spot it while walking to Tottenham Court Road. The words 'Established 1830' were enough to draw me in and wow! You can't help but gawp at the array and...more

4.0 out of 5 29 December 2008
by Zoe H.

I'm not a great fan of umbrellas- they always seems to get in the way when yoare trying to rush ahead on a narrow pavement. Or the wind seems to turn them inside out making them useless as a rain protector. Or you get stabbed in the eye/ arm/ shoulder by someone juggling theor umbrella nad talking on their mobile (yes, that has happened to me!) Despite my dislike of umbrellas- the British...more