Princi is an authentic Italian bakery and pizzeria in the heart of Soho. You can grab a tray and heap it with warmed pizza slices, salads and pastries or sit in the small pizzeria restaurant to the left for a more formal experience. Princi serves breakfast, lunch and dinner along with beers, wine and Italian coffee.

There can often be a queue as everything is first come first serve, but this buzzing café serves great Italian comfort food.

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Venue Details & Map


135 Wardour Street
+44 20 7478 8888
Yelp Reviews

4.0 out of 5 based on 238 reviews

Top 5 reviews of Princi

3.0 out of 5 17 April 2016
by Artemis H.

We originally planned to come here for a breakfast or dinner sessions but both times packed out we found time to go for lunch instead. We were only craving the pizza so we made a beeline for their selections. There's an open counter where you can order the pizza available, you go pay and choose your seats. Definitely not table service here. What service we did gte was a bit miffed.

We chose...more

4.0 out of 5 14 April 2016
by Moulay A.

One of my lovely spots to grab lunch or if i am in central London shopping, Variety of food and best of all is the desert. ( deserts can be made from PORK Gelatine i will recommend you to ask before buy)

Staff can be temperamental now and again, previous managers were very professional, recent guys not as great asmore

1.0 out of 5 10 April 2016
by Beatrice G.


A slice of pizza could cost you a small fortune. Consider going elsewhere.

I am Italian and I make a point to visit Princi multiple times every time I travel to London (which is at least 3-4 times a year). The food is quite authentic and the presentation is nice, prices are pretty high, but worth it for us, since it is difficult to find good...more

4.0 out of 5 25 March 2016
by Neil H.

Visited here Saturday night and it was packed , we had trouble finding a seat , it's set out with long canteen style tables and is very lively.

We settled for coffee , pear & chocolate slice and Pasterina (ricotta & candied fruit tart) and it did not disappoint it was very tasty .

There is a wide choice of Milano style cuisine from bread,cake,pizza to salads and a selection of hot food.


4.0 out of 5 13 March 2016
by Arun D.

I absolutely loved Princi and frequented it a lot during my time in Milano. When I got to London and saw that they have a location here I rushed straight over.

The Princi in London is exactly like their Milan locations - the goods and the bads.

You can choose between self-serve or full serve and I would recommend the latter to access their amazing menu. Just like in the Milan location...more

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