Princi is an authentic Italian bakery and pizzeria in the heart of Soho. You can grab a tray and heap it with warmed pizza slices, salads and pastries or sit in the small pizzeria restaurant to the left for a more formal experience. Princi serves breakfast, lunch and dinner along with beers, wine and Italian coffee.

There can often be a queue as everything is first come first serve, but this buzzing café serves great Italian comfort food.

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Venue Details & Map


135 Wardour Street
+44 20 7478 8888
Yelp Reviews

4 out of 5 based on 224 reviews

Top 5 reviews of Princi

3.0 out of 5 31 January 2016
by Rita L.

Super crowded place, you can just walk in to find seats on your own instead of waiting on a line. I shared 2 cakes with my friends, a slice of tiramisu and a passion fruit cheesecake. The tiramisu was really fluffy and full of cream, the passion fruit one was tart and maybe too sour for my friends, I enjoyed it though, just don't expect it to be like a regular cheesecake.more

4.0 out of 5 31 January 2016
by Alex F.

Five star canoli from this trendy place! We came for dessert but I wish I had sampled the pizza and pasta. Lots of non-English Europeans populated this place, and I mean lots! I consider that a good sign. The canoli was great as was the espresso (esp shot was kinda small but they usually are :-) It has been a long time since I have had canoli this good! Prailine chocolate cake was okay...more

2.0 out of 5 11 January 2016
by Genevieve A.

I think this place would be good for quick take away lunches, as they have a wide variety of dishes at the counter. But their table service is pretty awful. I live next door and wasn't interested in going far for dinner, so we headed to Princi. It was a Monday night of a bank holiday weekend, so they were packed and everyone looked frazzled. We waited for a few minutes in the line to get our...more

2.0 out of 5 11 December 2015
by Daniel F.

I want to like it. hell I want to love it. I mean, I love Wardour Street, home to some of my favourite eats for many a decade.

But when you pay near £4 for a slice of pizza I'm not sure I can. I think I should go there for certain pastries but I'm a sucker for trying out a slice, but I prefer Maletti nearby or Icco over in Fitzrovia which you can get a whole pizza for same price. I didn't...more

4.0 out of 5 11 October 2015
by Eric M.

The upscale cafeteria concept doesn't seem to have taken hold in any major way in the States (at least not in my neck of the woods), and maybe it hasn't really done so in the UK either. But Prinzi sure seems to fill a void. Largely Eye-talian in persuasion, surprisingly healthy and easy on the wallet, it effectively gussies up an all-too-often lowbrow concept. And it shows that it's not...more

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